Export Plastic Program brings Brazilian design in plastic housewares to Ambiente 2012

For the fourth consecutive year, the Export Plastic Program brings the best in plastic housewares from Brazil to Ambiente, held from February 10 to February 14 in Frankfurt, Germany.

Eight Brazilian companies will be exposing their portfolio of plastic tableware, kitchenware, bathware and more in hall 5.0, booth C44. The Brazilian plastic houseware products are known for its quality, diversity and creative design.

The Export Plastic Program has 70 associated companies, 40 of them specialized in plastic housewares. These companies export to more than 30 countries in Europe, Africa and North, Central and South America. Their exports of housewares in 2011 (until October) were about US$ 48 million, a value increase of 62% in comparison with the same period in 2010.

In the 2011 edition of Ambiente, 11 Brazilian companies participated in the program’s booth and made 175 contacts with international buyers. The business volume during the show reached US$140,000 in contracts, plus other US$ 2,1 million expected for the following 12 months.

About The Export Plastic Program

The Export Plastic Program was created in January 2004 when the Brazilian integrated plastic chain, ranked among the 10 largest in the world and renowned or its high technology as well as for the qualification of its human resources, in partnership with the Ministry of Development, Industry and Foreign Trade through Apex-Brasil (Brazilian Trade and Investment Promotion Agency), took the decision to promote the exports of converted plastic products under the coordination of Brazilian Plastic Institute (INP).

The objective of the Export Plastic Program is to increase the exports of finished plastic products through encouraging Brazilian converters to venture into exports, to help them develop and expand their overseas business and to establish a substantial international operation. For buyer’s market, that support means more quality as a supplier, better answer to the demands and specifications, knowledge about local culture and meeting deadlines.
Profile of Brazilian Companies exhibitors at Ambiente

Bettanin: It is leader in the market of household cleaning products, with more than 240 milion of pieces produced annually.

Grupo BB: The BB Group has successful brands in the plastic industry and promotional products – segment of Giftware, Housewares and Souvenirs.

Jaguar: Established in the market for more than 30 years, Jaguar offers three lines: Housewares, with more than 200 products, Industrial Packaging and Taylor Made Projects.

Plasútil: A leader in the Brazilian Plastic Market and present in over 30 countries, with a product range of more than 700 Plastic Housewares items which combine high quality, modern design and functionality.

Sanremo: Important player in the Plastic Housewares industry worldwide, Sanremo has been leading the Brazilian market of plasticware for over 40 years and expanding rapidly globally with business in over 50 countries worldwide.

Schwanke: Founded in 1951, it’s located in the South of Brazil. It manufactures plastic cleaning housewares and nonwoven products from natural and synthetic fibers.

São Bernardo: Founded in 1959, its line includes around 200 household utensils, such as tool boxes, shelves, set of drawers and CD-cases, that are sold all over Brazil, and are also export to more than 20 countries.

Plast-Leo: Manufacturer of plastic films, specialized in housewares items like shower curtains, aprons and shower mats.


Export Plastic Program (08 brazilian manufacturers in one booth)
Plastic Housewares by Brazil
Messe Frankfurt – Hall 5.0, booth C44
February 10th to February 14th

For further press information about the Export Plastic Program, please contact:
Nivalda Fonseca – Marketing and Communications Specialist
Phone: +55 11 2148-4776 (Office) / +55 11 8285-4555 (mobile)
Sítio web:

Source: Think Plastic Brazil