Packaging Innovations Fair reveals the trends in the sector
Terphane took part in the Packaging Innovations Fair and presented to Think Plastic Brazil the most interesting novelties displayed in the event. Check it out:
Adequate plastic packaging is increasingly helping reduce food waste. Many packaged fruits, vegetables and greens have been demonstrating that trend. The idea is to reduce waste, and invest in recycling cycles and reverse logistics within companies.
In tune with new consumers’ new family arrangements and lifestyles, many packages aim at providing practicality and convenience at the same time. And so they have started to be sold in portion control or single-dose presentations, for smaller families and people who live alone.
People’s lifestyles in large cities require that packages offer the possibility of consuming food in different places and at any time of the day. Packages that facilitate food preparation, from the freezer directly to the oven, help consumers deal with their busy daily lives. The concept of convenience has been increasingly promoted in this packaging market.
Differentiating aspects (Matt, coatings):
Food companies are increasingly striving to customize their products with aspects that stimulate interaction between a brand, its products and consumers. That’s why companies are continuously “playing around” with the possibilities of offering different aspects (matt, coatings, etc.) to call attention at sales points.
Focus on mono-material packs. Alternative packages made of a single material promote recycling and contribute to preserving the environment. As in the case of yogurt lids and deserts packed in polyester films (mono-material). In different presentations (transparent, metallized, white, matt).
As a consequence of greater ecological awareness among consumers, those attributes related to environmental issues have become one of the points they evaluate when choosing products. Seals and information have been increasingly incorporated to convey those messages from manufacturers to consumers.