Companies participating in the Program divulge cases of success on sustainability


Think Plastic Brazil

Internationally, Think Plastic Brazil promotes awareness on plastic, presenting, in print materials, stands, releases and on media information of interest on plastic sustainability. For such we use information on activities by our participant companies. Check some of the cases selected on the theme:



Valorization of recycled plastics

National reference in masterbatches, Cromex assists recyclers with products like optical brighteners and toners that expand the possibilities of use and application of recycled products, promoting the sector. “These products improve the colors of recycled resin”, explains Giovanni Polesel Dias, product expert. Another highlight of the mix to the segment is the new chain extender, capable or incrementing mechanical and rheological properties of recycled products. “It even allows exclusion of post-condensation process for PET bottles”, emphasizes Dias, completing the list of inputs for recycling like odor reducers with low circulation (inferior to 15), antioxidants, flow aids, mineral supports.



Innovation for sustainability

The concern with quality goes beyond the manufacture process; it also comprises care with the environment. Schwanke dedicates researches and technologies to create products that are sustainable during the whole process, including use and disposal.

Sponge cloth and cleaning cloth are examples of sustainability combined with quality, because they are made with renewable raw material that, after disposal, decomposes in the environment without causing damages. Besides, scraps from the manufacture of products like floor cloths are reused, without generating wastes, making the process sustainable.



Reduce, recycle and reuse 

Condor is currently one of the largest manufacturers of brooms and brushes in Latin America. One of the initiatives that make their manufacturing process more sustainable was the development of a water-based glue, eliminating the use of chemical solvent in this process and consequent disposal of its effluent. Condor cleaning line products count on a significant portion of recycled materials in their composition. At each month, around 300 thousand after use pet bottles – a total of 90 tons – gain a new use and are transformed into bristles for items like brooms.

From 2014 to 2016, the proportion of recycled material against the total raw material used in the manufacture of cleaning products increased from 56% to 58%. This fact reduced the impact of these items production and increased their competitiveness in the market, while keeping the products’ quality.

Condor also recycles or reuses over 70% of solid wastes generated in the manufacture of its products. Wastes that are not reused are segregated and forwarded to specialized companies for final destination.



Innovation and information

In the path of a market leader company like Copobras S.A., innovation and sustainable development have to walk hand in hand. This philosophy guided the recent launch of biodegradable products of disposable and flexible lines. Not to mention other green appeal technologies, like renewable source resins, compatibilizers and additives that facilitate recycling.

Moreover, it invests in the diffusion of information on innovative solutions to the current scenario of the consumer market. “Exceeding our clients’ expectations and presenting valuable proposals that provide profitability and sustainable development are present in our DNA. In fact, the word ‘sustainability’ is part of our profile of competences”, observes Copobras Export manager.

And that is how “Innovation Day” project was created, which has already promoted seminars in Argentina, Brazil, Chile, Colombia, Ecuador and, next week, will take place in Mexico, with compilations of information on legislations, raw materials, recyclers and essential data to the golden rules of sustainable plastic production, based on sustainability’s 3Rs – reduce, reuse and recycle. “Many times, communication of available solutions is poorly disseminated in the market, and Brazil, as an important opinion leader in the global plastic chain, assumes this role of assistant in the understanding and compliance with world environmental responsibility policies”, observes Katicia.

The seminars involve different departments: Marketing, Procurement and Product Engineering, thus ensuring a systemic and efficient vision of information within the company.