In exclusive presentation in Brazil, which counted on the presence of Think Plastic Brazil team, Ambiente 2020 fair remarked that the event focus will be the Brazilian design, with five national studios present: Bianca Barbato, Brunno Jahara, Rodrigo Almeida, RAIN and Sergio J. Matos. The moment is strategic, since the project will expand by 67% the usable area of the event, bringing more companies and presenting more national products to the select public of the meeting.
According to Nicolette Naumann, Ambiente vice-president, three worlds of trends were found to the event: Molded and smoothed; precise and architectural and artistic and diverse. In addition to the highlight to Brazil, the edition will count on incentive to new designers; focus on sustainable products at the Ethical Style Guide; lectures and new solutions. The event will be held in February, 7 to 11, in Frankfurt, Germany.