Interview with speakers – Think Plastic Together – 2nd Cycle

Think Plastic Brazil

The second cycle of Think Plastic Together held, until March, four webinars, starting with the topic “Plastic Industry, Competitiveness and Taxation,” given by João Luiz Zuñeda, from MaxiQuim Chemical Business & Intelligence, and Rogério Lara, from TAG Brazil. The Think Plastic Brazil newsletter compiled two questions for the speakers, summarizing what was said in the two and a half hours of the event. Learn more below:

João Luiz Zuñeda

Rogério Lara – Tag Brazil

Think Plastic Brazil: How can the subject be applied to strengthen international business?

João Luiz Zuñeda: The key point is that companies in the sector understand that the international market requires dedication and continuity, without interruptions. Even if a market is not active in purchases at any given time, investments, contacts, analyses and studies must continue, ensuring that opportunities are not lost. There is no way to start an investment only when the situation is favorable – one must keep focused and then get to know the people and operators.

Rogério Lara: The tax burden must be carefully studied in both domestic and international operations, as this directly affects the sales price of a given product and subsequently impacts its competitiveness in the foreign market.

The execution of a critical and qualitative analysis of the fiscal and tax procedures on a retrospective basis can assist companies in improving their tax and commercial practices prospectively, which can increase a company’s competitiveness and improve its positioning in the international market.

A company is a machine in constant operation and development, which requires monitoring, maintenance and fuel – that is, it must be kept in full working order. The Fiscal Focus provides the necessary inputs for the resolution of a number of critical situations, as well as assisting this machine in its correct operation, providing greater safety, quality, and efficiency.

For the good practice of international trade, it is important not only to aim at the expansion of one’s market (and, consequently, its revenue), but also to stimulate an increase in the efficiency of the company’s internal processes. In this sense, the professionals involved in the foreign trade, financial, fiscal and commercial areas must remain up to date on changes and trends in the sector, economic, political, and international events, and fiscal and tax aspects that may positively or negatively impact their business.

A careful understanding of the tax relations that directly affect their business can certainly provide greater competitiveness and savings – aspects that are relevant when dealing with international competitiveness.

Think Plastic Brazil: What is your advice for companies in this pandemic moment?

João Luiz Zuñeda: The key word is perseverance. Do not give up on the international market, stay in touch with what is going on, value your specialized team, seek advice, and keep exports going.

Rogério Lara: This unprecedented global pandemic has brought a huge challenge for companies worldwide. The general scenario of uncertainty regarding the recovery of the various sectors of the economy has brought an additional element to the complex Brazilian scenario, in which companies must already deal with a hostile business environment.

Historically, crises bring challenges and opportunities, and these moments must be used by companies to revisit their internal processes, so that they can overcome this pandemic, combined with the maintenance or creation of new jobs. This will certainly bring operational and financial benefits to entrepreneurs, preparing them for a moment of growth when this health crisis is duly controlled.

A careful analysis of its internal processes, both in tax and in other areas of the company, allows the identification of errors and risks and their mitigation, as well as the search for financial values ​​resulting from the inadequate application of several legal determinations at the federal, state and municipal level.

Unfortunately, our tax burden and complexity are certainly one of the main obstacles to entrepreneurship. Demonstrating to entrepreneurs that a correct tax planning enables companies to manage them legally and effectively can translate into greater competitiveness for their products and services.

The result of this is the return of tranquility for entrepreneurs, who correctly address the issues that are unbalancing their company and will be able to direct their efforts, in a unique manner, to their business and corporate activities, promoting their development both in the domestic and international markets.