In the pharmaceutical sector, packaging plays a fundamental role in maintaining the safety and efficacy of medicines, with measures that are essential to meet the strict standards and regulations imposed by agencies such as Anvisa, in Brazil, and the FDA, in the United States, ensuring that the highest quality standards are maintained throughout the pharmaceutical production and distribution process.
In this scenario, Vitopel, associated with Think Plastic Brazil, a portfolio of solutions for the sector of plastic-converted products in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute), stands out due to its attention to the demands of the sector.
The Brazilian pharmaceutical sector has shown significant growth. In 2023, the national market was valued at US$ 19.7 billion and is projected to reach US$ 42.90 billion by 2032, according to a survey by Market Research Future®. In addition, there has been a continuous increase in sales in volume (units) in retail: according to Sindusfarma, in 2023 the category grew by 8.15%, and, in the first quarter of 2024, it showed growth of 4.2% compared to the same period of the previous year, according to a report by Shopper Report Farmacêutico prepared by Bnex.
This promising scenario directly reflects the demand for high-performance pharmaceutical packaging. Therefore, Vitopel created the V. Protect line with custom-designed applicator packaging films, with adjustable thickness and weight to meet different demands that are synonymous with safety and integrity, using cutting-edge technology to protect products against any form of contamination, whether by impurities, microorganisms or other unwanted substances.
The integrity of the packaging is also ensured by means of seals or tags that indicate whether there has been any attempt to open or tamper with the product. The films in the V.Tape line, used in the self-adhesive tapes of disposable diapers, for example, are developed with materials that provide high adhesion and resistance, essential for maintaining hygiene and comfort for users, in addition to ensuring excellent anchoring of permanent adhesives, with the possibility of decoration, as needed.
The company is alert to opportunities to use the new generation of high-barrier metallized BOPP films for envelopes designed to meet the stringent standards of the pharmaceutical sector, offering superior protection against moisture, light and oxygen, thus preserving the safety and integrity of medicines.
With the pharmaceutical market on the rise and the constant search for innovation in packaging that meets safety, standards and quality needs, Vitopel positions itself as a strategic partner for the development of sustainable packaging in the pharmaceutical segment.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
