Launch: International Color Trend

Among the five actions that are part of the World Plastic Connection Summit program is the International Color Trend 2022, International Color Trends Guide with research and curation by specialist Walter Rodrigues, who developed a specific methodology for the transformed plastics market after interviews with companies Brazilian women participating in the Think Plastic Brazil program.

Walter Rodrigues works as a consultant on several projects, developing inspiration and trend guides, but this is the first time he works with the universe of transformed plastic. Think Plastic Brazil operates in the Agribusiness, Toys, Civil Construction, Packaging and Household Utilities verticals.

The Color Trend 2021/2022 International Trends Guide works with the words that define Brazil in the eyes of foreigners – Affection, Joy, Hospitality – through colors.

The idea is to spread the colors of Brazil to the world and the country is rich in colors like blue, yellow and pink. Each region has its own cards, the South is more wintery, for example, the North is an explosion of color and joy.

Walter Rodrigues declares: “It’s the first time I’ve come up with a project inside people’s homes and in a variety of products, from Housewares to toys. I was delighted with the possibilities for toys and also for housewares.”

The International Color Trend was divided into stages: in the first stage Walter Rodrigues interviewed 12 companies that develop products for export and participate in Think Plastic Brazil and with companies that produce pigments that color the pieces that are part of everyday life.

With this information Walter Rodrigues presents inspirations and consultancy for the development of products that will be shown, first hand, during the World Plastic Connection Summit 2021, and the color chart will also be included in a guide with inspirations for each segment.

Secure your seat at the seminar to see the launch of the International Color Trend firsthand.