From May 26 to June 3, Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), embarked on the 31st edition of the Trade Mission, focusing on Africa and the Middle East, visiting the countries of Algeria, Tunisia and Morocco, part of the 2025 actions focused on global market expansion.
The strategic geopolitical location between Europe, Africa and the Middle East and the profile of the countries, with the industry in transformation and the search for foreign direct investment, highlights the region’s potential, as recognized in ApexBrasil’s diagnoses since 2023, with market intelligence surveys to map technical barriers, distribution channels, logistics platforms, regulatory frameworks and value chains.
“Qualified sectoral action, adapted to the regional particularities of international markets, is extremely important to us. This is an opportunity to open up the market, carried out with the preparation and support of specialized interlocutors, institutional partners and embassies to ensure the success of this relationship and future actions in the region,” says Carlos Moreira, Executive Director of INP and Think Plastic Brazil CPO.
With seminars, business rounds, technical visits and institutional presentations aimed at prospecting opportunities, commercial promotion, attracting investments and internationalization of production, the company participating in the action, Pincéis Atlas, a representative of the painting, finishing and civil construction materials segment, made an extremely positive assessment of the activities. It highlighted the visit to distribution channels and points of sale to understand how local markets work, commercial practices and competitive opportunities, recognizing the Mission as a well-executed and results-oriented action.
Think Plastic Brazil initially anticipated 3 business meetings and US$ 100 thousand dollars to be negotiated for the next 12 months, but left the region with the mark of 15 meetings held and an expectation of US$ 500 thousand dollars in business for the same period, meeting a concrete demand from the Brazilian business sector, for the opening of differentiated access channels to non-traditional markets, with growth potential.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
