Get to Know Think Plastic Brazil

Since 2003, Think Plastic Brazil, created through the successful partnership between ApexBrasil and the Brazilian Plastic Institute, has aimed to internationalize Brazilian industries in the converted plastic products sector for target markets.
Mission, Vision & Values
Timeline

Mission, vision & values

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Mission

To support Brazilian converted plastics industries at their different levels of maturity to develop and expand their international presence.
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Vision

By 2028, we will leverage the engagement of converted plastics products industries in the internationalization process, being the preferred choice for Brazilian organizations seeking to expand their business internationally using a strategic reference platform, recognized for driving growth, competitiveness, innovation, design and sustainability of companies in the global market.
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Values

Innovation, Design, Sustainability, Resilience, Perseverance, Trust, Responsibility and Customer Orientation.

learn about
our history

2003 – 2006
Equipe de profissionais reunida ao redor de uma mesa, analisando documentos e trabalhando em conjunto em um ambiente corporativo.
  • Start of the partnership with ApexBrasil and the Brazilian Plastic Institute
  • Prioritization of markets
  • Formation of the Management Committee
  • Strategic alliance with ABIPLAST, SIRESP and ABIQUIM
  • Strategic alliance with Petrobras, 19 petrochemical companies and 23 unions
2006 – 2009
Profissionais reunidos em uma sala de reunião, conversando e analisando informações em um notebook durante encontro de negócios.
  • 2006 ApexBrasil Award – Best Project Management
  • Segmentation of products by verticals
2009 – 2011
Três profissionais trabalham juntos na análise de projetos e documentos sobre uma mesa, em um ambiente corporativo.
  • 1st Sector Project in joint action with ApexBrasil’s PEIEX
  • 2008 and 2010 ApexBrasil Award
  • Inclusion of new companies in the export effort
  • Segmentation by export maturity
  • Formulation of Strategic Planning
2012 – 2014
Dois profissionais de negócios apertam as mãos em um ambiente corporativo, representando parcerias e acordos comerciais.
  • Implementation of the Market Intelligence unit of the Sector Project
  • Rebranding of the Sector Project (from Export Plastic to Think Plastic Brazil)
2015 – 2017
Profissionais analisam um mapa-múndi digital em um tablet, representando conexões globais e oportunidades de negócios internacionais.
  • Turnaround of the program to provide a broader range of services
  • Change of mindset from Export to Internationalization
  • Modernization of CRM and Project management of Think Plastic Brazil
  • Formation of the Strategic Committee
  • Launch of the Sustainability Guide
2017 – 2019
Profissional utiliza uma caneta digital em um tablet enquanto analisa gráficos e relatórios financeiros em uma mesa de trabalho.
  • Implementation of Business Intelligence to monitor the strategic evolution of Think Plastic Brazil
2019 – 2021
Profissional utiliza uma caneta digital em um tablet sobre um mapa-múndi, representando tecnologia e planejamento de negócios internacionais.
  • Creation of the World Plastic Connection Summit
  • Deconcentration of target markets to new continents
  • Creation of the Crisis Working Group to combat the challenges of the pandemic, expanding from 36 in-person projects to 109 virtual projects, including commercial promotion, image, business development, market intelligence and innovation, design and sustainability
  • Inclusion of the verticals of Supplies for the Plastic Converting industry and Toys
  • Expansion of partnerships with companies in the market that strengthen the internationalization initiative of the companies in the Sector Program
2022 – 2023
Profissionais de negócios se cumprimentam com um aperto de mãos durante encontro corporativo, representando parcerias e relações comerciais.
  • Holding the World Plastic Connection Summit in a hybrid format
  • Strategic alliance with MRE, MAPA, Embassies, Consulates and SECOMs to promote the World Plastic Connection Summit
2024 – 2025 (premises)
Profissionais analisam um mapa-múndi digital em um tablet, representando conexões globais e oportunidades de negócios internacionais.
  • Expanding spaces in international projects
  • Inserting actions for the Civil Construction, Supplies for the Plastic Converting industry and Toys verticals
  • Introduction of the “Expert Plus” category, which will strengthen the brands of relevant companies
  • Action in line with the recent ApexBrasil guidelines, aiming to value gender equality and support companies in the North and Northeast regions of Brazil
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Materiais promocionais do Color Trend 2027 expostos sobre uma mesa, incluindo sacola dourada, vinho, spray aromático e publicação Territórios do Brasil.
World Plastic Connection Summit® Through Think Plastic Brazil Launches Color Trend® 2027 and Honors International Award Winners at ApexBrasil Event

Held on National Design Day, the gathering brought together industry leaders for the pre-launch of the World Plastic Connection Summit®

Estande feira internacional, com visitantes e profissionais reunidos para conhecer empresas e soluções do setor de produtos transformados em plástico.
Think Plastic Brazil Generates US$ 1.37 Million in Business During Participation at PACK EXPO 2026

Brazilian companies closed 16 deals, generated 324 new contacts, and project US$ 32.14 million in sales over the next 12

Representantes do setor empresarial conversam durante visita a feira de negócios, em meio a estandes de exposição e visitantes.
Think Plastic Brazil Brings Ten Brazilian Companies to Gran Salón Ferretero 2026 in Colombia

Internationalization initiative boosts national brands in Bogotá from November 5 to 7, presenting innovative solutions for civil construction, tools, electrical

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