The event, held in Las Vegas, strengthened strategic connections with the North American market
Think Plastic Brazil participated in ASD Market Week along with 11 Brazilian companies. The trade show, held from August 3-6 at the Las Vegas Convention Center (USA), generated US$54,000 in business deals, with a projection of reaching US$1.14 million over the next 12 months. Think Plastic Brazil is a portfolio of solutions supporting the internationalization of Brazil’s converted plastics sector. The program is a partnership between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastics Institute).
ASD Market Week is one of the largest B2B trade shows for consumer goods in the USA, bringing together thousands of retailers, distributors, and importers in search of new products. The event covers various categories such as housewares, gifts, utility items, beauty, toys, stationery, electronics, and accessories, making it a strategic hub for business and product launches in the U.S. market.
The following Brazilian companies traveled to Las Vegas with Think Plastic Brazil: Alumínio Oliveira, Indústria Bandeirante, Kapazi, Lolly, Martiplast, Metaltru, Nitron, Sanremo, Schwanke, Termolar and UZ Utilidades. Each had an individual booth at the trade show to exhibit its products and services, representing the Toys and Childcare, Construction, and Housewares industry verticals. The companies established 183 new contacts and held 192 business meetings with potential clients.
“Participating in ASD Market Week was an extremely strategic experience for the program and our member companies. This is one of the largest consumer goods trade shows in the world, which allowed us to increase the international visibility of Brazilian products, establish qualified connections, and explore new business opportunities. With the specialized support of Think Plastic Brazil and ApexBrasil’s +Feiras Program, our companies were able to present themselves in a structured and competitive manner, showing the U.S. market the strength of our industry by combining innovation, sustainability, and quality. The results reinforce the importance of being present at events of this caliber, which contribute directly to the sector’s global expansion,” comments Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
Think Plastic Brazil, in partnership with ApexBrasil’s +Feiras Program, offered its member companies a comprehensive support structure for their participation in ASD Market Week. The package included specialists in the international market, market intelligence, marketing and communication, and foreign trade, ensuring strategic, technical, and operational support. The initiatives covered everything from analysis and guidance on the U.S. market to the production of promotional materials, sample shipping, and booth coordination. A preparatory webinar was also held, and on-site support was provided throughout the event, ensuring that the Brazilian companies were well-prepared and had maximum potential for visibility and competitiveness at the trade show.
In March 2025, Carlos Moreira visited the ASD Market Week to evaluate the possibility of integrating it into the portfolio’s calendar of events. In total, 11 Think Plastic Brazil member companies participated in the trade show, which featured two divisions: one for companies already operating in the United States with goods available for immediate delivery, and another for those still in the process of internationalization, seeking to connect with distributors and partners.
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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