The largest trade fair for plastics conversion in the Western world will serve as a platform for Brazilian companies.
Think Plastic Brazil — a portfolio of solutions that supports the internationalization of the country’s converted plastics sector, carried out through a partnership between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute) — in conjunction with the ApexBrasil +Feiras Program, enabled and coordinated the participation of Brazilian companies in K 2025, the largest trade fair for plastics conversion supplies in the Western world, where they will showcase products and solutions to a global audience.
“Securing a booth for Brazil’s participation at K 2025, made possible through the support of Coordinator Filipi Froufe of the ApexBrasil +Feiras Program, marks a milestone for Think Plastic Brazil and the country’s entire converted plastics industry. Participating in the largest trade fair for the sector in the Western world, with a dedicated space for our companies, is a unique opportunity to expand global connections, strengthen our image in the international market, and showcase, in practice, the innovative capacity and quality of the Brazilian industry. This initiative was only possible thanks to the strategic support of ApexBrasil and the constant dialogue with the fair’s organizers. It represents an important step in consolidating Brazil’s presence at highly relevant events, connecting our products to major global value chains,” states Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
K is the most important converted plastics trade fair in the Western world. With over 3,000 exhibitors and more than 177,000 visitors, Brazil is one of the countries with the most attendees, attracting approximately 5,000 visitors, the vast majority of whom are directors and C-level executives. The event, held every three years, is the meeting point for suppliers of raw materials for the packaging industry and plastics converters, from both Brazil and abroad.
This year, five Brazilian companies participating in the Think Plastic Brazil program will be featured at the Brazilian Colors and Solutions space, organized and promoted by ApexBrasil and supported by ABIPLAST (the Brazilian Plastics Industry Association). The companies are: Clean Plastic, Colorfix, Cromex, Lord, and Valgroup.
Think Plastic Brazil has formed a strategic partnership with ABIPLAST for K 2025. Specifically from October 8 to 11, ABIPLAST will be represented at the event by José Ricardo Roriz Coelho, Chairman of the Deliberative Council of the Brazilian Plastics Institute (INP), Chairman of the Board of the Brazilian Plastics Industry Association (ABIPLAST), and Chairman of the Board of the Plastic Material Industry Union (SINDIPLAST). He will be accompanied by Simone Carvalho, Technical Advisor to ABIPLAST.
From October 8 to 11, ABIPLAST will use the Think Plastic Brazil space as an exclusive meeting point for its member companies — potential clients of the program’s portfolio — providing a catering service to welcome entrepreneurs.
The Brazilian space will be widely promoted by Think Plastic Brazil in a 68m² (8×8.5m) booth, located in Exhibition Hall 8B, booth H30. The initiative aims to ensure the presence of Brazilian companies at the event and to reinforce Brazil’s positioning as a provider of solutions for plastic conversion, both internationally and domestically. Color Trend 2026®, an international guide to color trends fully dedicated to the converted plastics industry and authored by Marcelo Rosenbaum, will also be showcased. In addition to attracting international visitors, the space will serve as a networking hub for Brazilian entrepreneurs from the converted plastics industry.
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
