Braskem, a market leader in large-scale biopolymer production, will participate in K 2025. The trade fair will be held in Düsseldorf, Germany, from October 8 to 15. The company will be located in Hall 6, booth D27. Visitors will also find other Brazilian companies in Hall 8B, booth H30, at the Brazilian Colors and Solutions space, enabled and coordinated by Think Plastic Brazil — a portfolio of solutions for the internationalization of the converted plastics sector, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute) —, in conjunction with the ApexBrasil +Feiras Program.
“Braskem exemplifies how innovation can transform not only an industry, but also the way we envision the future. Its capacity to invest in technology, sustainability, and high-impact solutions positions the company as a global benchmark and a source of pride for Brazil,” highlights Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
Through strategic initiatives, Braskem, a sponsor and supporter of Think Plastic Brazil, has invested in optimizing its naphtha-based units, expanding its gas-based operations, and making significant investments in bio-based technologies and products. For the trade fair, the company’s focus is on conveying its pioneering spirit and potential to visitors.
“K 2025 is the ideal opportunity to show how Braskem’s transformation strategy is progressing — for our operations, our partners, and the planet. By transitioning to gas and expanding our use of renewables, we are not just adapting to change, but leading the way toward a more resilient, lower-carbon future for the plastics industry,” said Roberto Ramos, CEO of Braskem.
Present in more than 40 countries, Braskem will showcase portfolio solutions that accelerate the sustainability journey:
- I’m green™ bio-based polyethylene, EVA, and polyethylene wax, already adopted by more than 200 brands globally.
- The rapidly growing Wenew portfolio, which features products with recycled content, has more than 55 grades and has sold over 85,000 tons of products worldwide.
- Circular packaging design and collaborative innovation through Cazoolo, Braskem’s circular design lab.
Braskem’s Launches at K 2025:
- MDO: A complete portfolio of resins for Machine Direction-Oriented (MDO) solutions, including options with I’m green™ bio-based content, which offers greater sustainability and reduces the product’s carbon footprint.
- Nonwovens: A high-density polyethylene from renewable sources, designed for hygiene products such as diapers and other fiber-based applications.
- Medcol: A bio-based low-density polyethylene developed for pharmaceutical applications (blow-fill-seal).
- 21% EVA: A renewable-source EVA containing 21% vinyl acetate, ideal for footwear soles and insoles.
- Boosting Innovative Solutions: Braskem’s services for multiplying innovative ideas.
- Cazoolo’s Advancements in design for recyclability and circular packaging solutions.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
