17 Brazilian companies travel to the fair exhibiting consumer goods industry trends in Frankfurt, Germany; the event will mark the first public exhibition of the recently awarded Color Trend® 2026 guide.
From February 6 to 10, 17 Brazilian companies associated with Think Plastic Brazil will participate in Ambiente 2026, at Messe Frankfurt, Germany. The fair is a global showcase for sustainability, creativity, design trends, exhibitions, and awards in the converted plastics sector, gathering approximately 5,000 exhibitors from around the world with innovative products and solutions.
Think Plastic Brazil is a portfolio of solutions for the converted plastics products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute).
In 2026, Frankfurt was designated the World Design Capital (WDC) 2026 by the World Design Organization (WDO), under the theme “Design for Democracy: Atmospheres for a better life”, focusing on how design promotes social well-being, inclusion, and urban transformation.
In this context of global design leadership, Ambiente 2026 will set the stage for the first official exhibition of Color Trend® 2026, titled “From biomes to colors, from Brazil to Brazil”. The international trend guide, signed by architect Marcelo Rosenbaum, arrives at the event with the prestige of having won the Design for a Better World Award (DFBW Award) 2025 in the Graphic Design category, reinforcing Brazil’s authority in innovation, colors, and accessibility.
Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO, highlights the fair’s projection: “Ambiente 2026 is a strategic and crucial stage for the Brazilian companies representing Think Plastic Brazil. Our participation is not just about exports, but about positioning Brazil within design and sustainability trends in the converted plastics sector. In a year where Frankfurt is the World Design Capital, we reinforce our commitment to presenting innovative and sustainable solutions.”
This year, Brazilian companies will participate both in Think Plastic Brazil’s collective booths, located in Hall 9.3 Booth B31 and Hall 4.2 Booth A81 and in individual booths.
Companies participating in the Think Plastic Brazil collective booth – Hall 9.3 Booth B31:
- Metaltru (Expert)
- São Bernardo (Expert)
- Jaguar (Expert)
- Grupo Force (Mature)
- Lolly (Newcomer)
- Plasvale (Expert)
- Schwanke (Expert)
Companies participating in the Think Plastic Brazil collective booth – Hall 4.2 Booth A81:
- Maxcril (Mature)
- Nykon (Newcomer)
Companies participating with individual booths supported by Think Plastic Brazil and ApexBrasil:
- Sanremo – Hall 9.2 Booth F40 (Expert)
- Plasútil – Hall 9.2 Booth B08 (Expert)
- Stolf – Hall 9.0 Booth F03 (Expert)
- Ou – Hall 9.1 Booth A15 (Expert)
- UZ – Hall 9.2 Booth D77 (Expert)
- Bandeirante – Hall 9.2 Booth D77 (Expert)
- Nitron – Hall 9.2 Booth D77 (Expert)
- Termolar – Hall 9.1 Booth C65 (Expert)
In 2025, the fair resulted in USD 890,000 in immediate business deals, 259 new contacts, and 370 meetings. Over the following 12 months, more than USD 5,675,000 in business was generated. The figures express the satisfaction of the sector’s representing companies with their participation: 94.12% wish to return for a future edition, and 82.35% declared themselves satisfied or very satisfied.
ABOUT THE COMPANIES
Indústria Bandeirante: Founded in 1946, Indústria Bandeirante is a trusted name in the production of plastic containers, combining tradition with technological innovation. With a focus on quality and customer satisfaction, the company offers a modern portfolio catering to everything from large industries to retail. Its products, such as the hermetic and licensed lines, reflect a continuous commitment to practicality and safety in families’ daily lives.
Jaguar Plásticos: With 45 years of history, Jaguar Plásticos is a benchmark in the housewares sector, standing out for its high-end technology and commitment to the circular economy. Present in the international market, the brand offers products that combine design and functionality, such as the Eco Nature line, made from 100% recycled materials. Jaguar constantly invests in innovation to bring the excellence of Brazilian plastic to the world.
Metaltru: For 38 years, Metaltru has been transforming steel, plastic, and wood into smart organization solutions that combine beauty and functionality. Present in over 40 countries, the brand is the largest wire products company in Latin America, always focusing on social responsibility and respect for the environment. For Metaltru, every product is an opportunity to facilitate consumers’ routines with innovative design and sustainable processes.
Nitron: With 35 years of operation, Nitron is one of Brazil’s leading manufacturers of plastic housewares. With a portfolio of over 300 items, the company stands out for the constant modernization of its processes and rigorous quality standards. The brand focuses on understanding consumer desires to deliver products that combine durability, practicality, and well-being, consolidating its presence in homes across the country.
Ou: With 30 years of experience, Ou is a leader in the organization sector, distinguished by its unique design, innovation, and sustainability. Present in 24 countries, the brand promotes organized and comfortable environments through products that transform daily life. The company also features “Casa Ou” in São Paulo, an exclusive space where clients experience the brand’s essence through experiences focused on well-being and functionality.
Plasútil: Focused on innovation, Plasútil is the Brazilian leader in housewares, recognized for a vast portfolio that unites durability and global trends. The brand offers solutions that simplify daily life, combining aesthetics and functionality. Beyond industrial excellence, the company maintains a strong social commitment through its community school, believing that growth must generate a positive impact on future generations.
Plasvale: Since 1977, Plasvale has worked with dedication to create products that combine technology, quality, and sustainability. With a team of over 500 employees, the brand seeks to make family life more practical and happier. All its products are BPA-free and free of toxic substances, meeting the highest international standards to guarantee maximum performance and total consumer safety in their homes.
Sanremo: With a production capacity of 5 million pieces per month, Sanremo is a benchmark in quality and innovation in Mercosur. Its portfolio ranges from kitchen to gardening, totaling almost 1,000 items manufactured with 100% virgin raw material and BPA-free. Committed to sustainability, the company uses clean technologies and promotes constant awareness campaigns, ensuring safe, non-toxic, and long-lasting products.
São Bernardo: With five decades of experience, São Bernardo is a family business that has expanded globally, exporting its quality from Argentina to Australia. Located in a modern facility in the city of Itaquaquecetuba, in São Paulo, with ISO 9001 certification, the brand has evolved from a tool manufacturer to a benchmark in plastic utensils. This success is the result of continuous process improvement and a historic commitment to consumer trust.
Schwanke Industrial: With over 70 years of tradition, Schwanke Industrial is the Brazilian leader in the cleaning cloth segment, recognized for the excellence of its brands Alklin and Brilhex. With units in Blumenau and Penha, in Santa Catarina, the company offers complete solutions combining practicality and high performance, from premium items to economy lines. Schwanke transforms the home care routine, bringing innovation and efficiency in mops and sponges to the market.
Stolf: With family roots and a strong commitment to local development, Stolf is a benchmark in creating products that combine design, utility, and environmental awareness. Using exclusively FSC-certified reforested wood, the company promotes a responsible and sustainable production cycle. Stolf delivers solutions to the global market that carry tradition, quality, and the purpose of transforming the home with respect for nature.
Termolar: With 67 years of expertise, Termolar is a benchmark in thermal conservation solutions, standing out for design that respects the cultural habits of each region. Present in 25 countries, the brand offers a portfolio that combines high performance and sustainability, highlighted by the new “Nós” Collection, which celebrates Brazilian identity. The company invests in renewable energy and reverse logistics, bringing well-being to the daily lives of millions of people.
UZ Utilidades: With over 10 years in the market and part of the K1 Group, UZ Utilidades stands out for functional design and a vibrant variety of colors that bring joy to the whole house. Present in 47 countries, the brand unites innovation and quality to create solutions that evoke sensations and simplify daily life. With a unique identity and a keen eye on family needs, UZ transforms routines into moments of happiness, consolidating itself as a benchmark in style and practicality across all continents.
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
