The Eastern Africa Trade Mission 2026 project consists of a multisectoral and itinerant initiative, limited in time and scope, scheduled to begin in late January and conclude in the first week of February 2026 — from January 29 to February 6, 2026. A representative of Think Plastic Brazil will visit four African capitals: Cotonou (Benin), Nairobi (Kenya), Kigali (Rwanda), and Addis Ababa (Ethiopia), and will take part in multisectoral activities already tested on previous occasions, such as introductory seminars on local and regional markets, B2B business meetings and negotiation roundtables, informal networking events, and technical visits to the retail sector.