From March 10 to 12, twelve Brazilian companies will bring innovation in housewares to Chicago, reinforcing Brazil as a global strategic supplier
From March 10 to 12, Think Plastic Brazil will coordinate the participation of a Brazilian delegation at The Inspired Home Show, considered the premier housewares and consumer goods trade show in North America. The event takes place at McCormick Place in Chicago, USA, and serves as a fundamental showcase for the competitiveness and design of the Brazilian converted plastics industry.
Think Plastic Brazil is a portfolio of solutions for the converted plastics sector in the internationalization process, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute). The initiative enables the strategic presence of Brazilian industries in the North American market, allowing them to present products and solutions aligned with global market demands.
“Our participation in The Inspired Home Show is a fundamental step toward consolidating Brazil’s image as a benchmark for innovation and functional design in the North American market. We are bringing companies that combine high production capacity with a keen eye on global trends and sustainability. The goal is to strengthen the presence of our brands in international retail, driving business opportunities that reaffirms the competitiveness and quality of our converted plastics sector,” states Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
The participation in Chicago reinforces Brazil’s role as a key partner in the housewares segment. The event brings together the entire home supply chain, ranging from kitchenware and organizational solutions to home décor and lifestyle items.
Priority Sectors and Participating Companies
The Brazilian delegation in this edition features companies representing excellence in converted plastic products, focusing on plastic housewares, stationery, and baby care.
The Brazilian companies will participate both in the Think Plastic Brazil collective booths, located at booths N6924 and S1532, as well as in their own individual booths.
Companies participating in the Think Plastic Brazil collective booth – N6924 are:
- Brustec
- Grupo Force
- Kapazi
- Mueller Eletrodomésticos
- Plasvale
- Sanremo
- São Bernardo
Companies participating in the Think Plastic Brazil collective booth – S1532 are:
- Floridis
- Termolar
- UZ Utilidades
Companies participating with their own booths, supported by Think Plastic Brazil and ApexBrasil, are:
- Bettanin – Booth N6929
- Ou – Booth S3343
About the Companies
Bettanin: Bettanin is a Brazilian company with over 75 years of experience in the cleaning utensils segment, recognized for its quality, innovation, and tradition. Founded in Rio Grande do Sul and part of Empresas InBetta, it produces millions of items per year — such as brooms, squeegees, mops, and sponges — and continuously invests in technology and development to offer practical and efficient solutions for home care.
Mueller: For 75 years, Mueller has built a trajectory marked by a pioneering spirit and innovation, starting with the creation of Brazil’s first washing machine in 1949. Over the decades, the brand has kept pace with the world’s transformations and established itself as one of the country’s largest home appliance manufacturers, recognized both inside and outside Brazil for its quality, practicality, and commitment to families. Present on several continents, with manufacturing facilities totaling over 139,000 square meters, ISO 9001 and ISO 14001 certifications, and providing more than a thousand direct jobs, Mueller maintains a solid history based on development, trust, and a close relationship with its consumers.
Ou: With 30 years of experience, Ou is a leader in the home organization sector, distinguished by its unique design, innovation, and sustainability. Present in 24 countries, the brand promotes organized and comfortable environments through products that transform daily life. The company also features “Casa Ou” in São Paulo, an exclusive space where clients experience the brand’s essence through activities focused on well-being and functionality.
Plasvale: Since 1977, Plasvale has worked with dedication to create products that combine technology, quality, and sustainability. With a team of over 500 employees, the brand seeks to make family life more practical and happier. All its products are free of BPA and toxic substances, meeting the highest international standards to guarantee maximum performance and total consumer safety in their homes.
Sanremo: Sanremo is one of the companies that make up Empresas InBetta and has been operating in the national and international markets since 1969, maintaining a prominent position in the plastic housewares sector. Headquartered in Esteio, it has two production units, three distribution centers, and six regional sales offices. Recognized for its quality and innovation, it continuously invests in technology and professional training, developing products that combine design, functionality, and practicality across its kitchen, organization, cleaning, gardening, baby care, and pet lines, reinforcing its strong presence in the Brazilian market.
São Bernardo: With five decades of experience, São Bernardo is a family business that has expanded globally, exporting its quality from Argentina to Australia. Located in a modern facility in the city of Itaquaquecetuba, in São Paulo, with ISO 9001 certification, the brand has evolved from a tool manufacturer to a benchmark in plastic utensils. This success is the result of continuous process improvement and a historic commitment to consumer trust.
Termolar: With 67 years of expertise, Termolar is a benchmark in thermal preservation solutions, standing out for design that respects the cultural habits of each region. Present in 25 countries, the brand offers a portfolio that combines high performance and sustainability, highlighted by the new “Nós” (Us) Collection, which celebrates Brazilian identity. The company invests in renewable energy and reverse logistics, bringing well-being to the daily lives of millions of people.
UZ: With over 10 years in the market and part of Grupo K1, UZ Utilidades stands out for functional design and a vibrant variety of colors that bring joy to the whole house. Present in 47 countries, the brand unites innovation and quality to create solutions that awaken the senses and simplify daily life. With a unique identity and a keen eye on family needs, UZ transforms routines into moments of happiness, consolidating itself as a benchmark in style and practicality across all continents.
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
