With a focus on sustainable design and innovation, the Brazilian delegation coordinated by Think Plastic Brazil (Brazilian Converted Plastics Export and Internationalization Program) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) established more than 340 new commercial contacts and consolidated the “Brasil” brand as a benchmark for added value in the European market.
Think Plastic Brazil—a portfolio of solutions for the internationalization of the Brazilian converted plastics sector created by ApexBrasil in partnership with the INP (Brazilian Plastic Institute) —concluded its participation in the Ambiente Fair 2026 with results that reaffirm the competitiveness and prestige of the national industry abroad.
During the five-day event in Frankfurt, the program coordinated a delegation of 17 companies that achieved an impressive US$ 2,265,000.00 in business expectations for the next 12 months. This solid performance reflects Think Plastic Brazil’s strategy of converting sustainable design and technological innovation into high-value commercial assets for the global market.
Strategic Impact in Frankfurt
The Brazilian participation occurred at a moment of unique visibility, as Frankfurt was designated the World Design Capital in 2026. Capitalizing on this scenario, the Brazilian companies held a total of 414 meetings and established 340 new commercial contacts. In addition to future projections, the presence at the fair resulted in US$ 175,000.00 in immediate business, demonstrating the readiness of national industries to meet the instant demands of international buyers.
A major highlight of this edition was the public exhibition of the Color Trend® 2026 guide, titled “From Biomes to Colors, From Brazil to Brazil”. The guide is signed by renowned architect Marcelo Rosenbaum and arrived at the event with the prestige of winning the Design for a Better World Award 2025 in the Graphic Design category. The presentation of this material on German soil reinforced Brazil’s authority on color trends and accessibility, positioning the converted plastics sector as a global aesthetic influencer.
Vision for the Future
For Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO , the presence in Frankfurt represented a fundamental milestone for the maturity of Brazilian companies abroad.
“Our participation in the Ambiente Fair 2026 was strategic and crucial for positioning Brazil as a global benchmark. By reaching more than 2.2 million dollars in business expectations, we proved that the Brazilian converted plastics industry does not compete only on volume, but on the excellence of a design that respects the environment and speaks to the world’s most sophisticated trends. In a year where Frankfurt is the World Design Capital, Think Plastic Brazil fulfilled its mission of showing that we are providers of innovative, sustainable, and technologically advanced solutions.”
Satisfaction and Market Expansion
The participating companies’ perception of the event was extremely positive, with 88.23% of the companies declaring they were satisfied or very satisfied with the results. Success is so clear that 75% of the companies have already expressed interest in returning for the next edition.
The Brazilian delegation included leading companies in quality and innovation, such as Metaltru, São Bernardo, Jaguar, Grupo Force, Lolly, Plasvale, Schwanke, Maxcril, Nykon, Sanremo, Plasútil, Stolf, OU, UZ, Bandeirante, Nitron, and Termolar.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiativesaimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
