With a focus on innovation and internationalization, the initiative highlights a Brazilian company finalist in a global sector award
Photo: PLMA Disclosure
Audio description: International trade show pavilion with a central blue carpeted aisle, booths on both sides, and a large flow of visitors in business attire. At the top, a sign reads “World of Private Label” and points toward the food pavilions.
From May 19 to 20, Think Plastic Brazil coordinates the participation of a Brazilian delegation at PLMA, the largest and most relevant European trade show dedicated to private labels. The event brings together supermarkets, supercenters, drugstores, specialty stores, major retailers, importers and exporters, wholesale clubs, discount stores, and e-commerce platforms from around the world, interested in consumer products.
Think Plastic Brazil is a portfolio of solutions for the converted plastics sector in the internationalization process for strategic markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute).
For this edition of the fair, Think Plastic Brazil will bring three Brazilian companies, strengthening the country’s presence in one of the main global meeting points for the development of private labels and business in international retail. Among the highlights is the company Gota Limpa, which is competing for the PLMA Salute & Innovation Award with the product Disco WC Aqua, a recognition that highlights the innovative potential of the national industry.
“Being one of the finalists for the PLMA Salute & Innovation Award is already a great victory; we are competing with global companies that have been developing private labels for many years. It is an achievement that praises work started in 2018, requiring research and innovation in product, packaging, and services. The team’s dedication and perseverance brought us here, but we still have a way to go in the search for new spaces. This nomination shows we are on the right path, seeking more sustainable, practical, and lighter materials, and products that deliver greater efficiency and fragrance,” says Camile Bertolini, commercial director of Gota Limpa.
Attendance at the fair represents a strategic opportunity for Brazilian companies to increase their visibility among major international buyers, in addition to following global trends in consumption, innovation, and sustainability—factors that are increasingly decisive in the development of private label products.
“Participation in PLMA is a strategic opportunity to expand the international presence of Brazilian companies and strengthen the country’s positioning in a highly competitive segment, such as private labels,” says Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO. “We are bringing companies that continuously invest in innovation, sustainability, and efficiency, attributes increasingly valued by major global retailers.”
The event consolidates itself as a platform for business generation, qualified networking, and competitive positioning, bringing together players from across the retail and consumer goods industry value chain.
Meet the companies:
Termolar: With 67 years of expertise, Termolar is a reference in thermal conservation solutions, standing out for designs that respect the cultural habits of each region. Present in 25 countries, the brand offers a portfolio that combines high performance and sustainability, featuring the new “Nós” Collection, which celebrates Brazilian identity. The company invests in renewable energy and reverse logistics, bringing well-being to the daily lives of millions of people.
Gota Limpa: Gota Limpa is a Brazilian company in the hygiene and Laundry, Cleaning & Janitorial sector, founded in 1966 in Rio Grande do Sul. It started with the production of bar soaps and now has a portfolio of about 200 products, such as detergents, disinfectants, and softeners. With a consolidated presence in the South region and an international footprint, the company stands out for its investment in innovation, quality, and sustainable practices.
OU-Martiplast: With 30 years of experience, Ou is a leader in the Home-Office Organization sector, standing out for its unique design, innovation, and sustainability. Present in 24 countries, the brand promotes organized and comfortable environments through products that transform daily life.
Carlos Moreira
Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiativesaimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
