Brazil’s participation reinforces the international reach of the converted plastics industry at one of the world’s largest technology events, which gathered over 4,000 exhibitors and around 130,000 visitors, featuring Brazil as the partner country.
Photo Credit: Hannover Messe
Audio Description: Entrance of an international trade show in an indoor pavilion, featuring a banner that reads “Welcome to Hannover Messe 2026.” Prominently displayed is a colorful installation with the word “BRASIL.” Around it, the public moves through a busy corporate environment.
The participation of Colorfix Masterbatches at Hannover Messe 2026, held from April 20 to 24 in Hannover, Germany, consolidated the presence of the Brazilian converted plastics industry on one of the main global stages for industrial innovation. Part of the Brazilian pavilion organized by ApexBrasil (Brazilian Trade and Investment Promotion Agency) and supported by Think Plastic Brazil, the company introduced solutions aligned with sustainability and production efficiency to the international market at a strategic time. In 2026, Brazil was the event’s partner country, positioning itself as a driving force for sustainable industrial transformation at one of the premier global gatherings for technology and innovation. The official opening ceremony was attended by President Luiz Inácio Lula da Silva, underscoring the strategic relevance of Brazil’s participation.
Think Plastic Brazil is a portfolio of solutions for the converted plastics products sector in the internationalization process for strategic markets, carried out through a partnership between ApexBrasil and the INP (Brazilian Plastic Institute).
Considered the world’s leading showcase for the industry, Hannover Messe brought together exhibitors and visitors from various sectors, including advanced manufacturing, engineering, energy, information technology, and industrial solutions. The trade show also establishes itself as a forum to discuss the challenges and pathways of the global industry, with an emphasis on topics such as decarbonization, the circular economy, and technological innovation.
During the event, Colorfix highlighted its portfolio of solutions, with special emphasis on the Revora line. Among the key highlights were Revora CO2RE and Revora Poly-G, a technology featuring graphene additives that demonstrated the potential to significantly reduce plastic mass in applications such as shrink and stretch films, while simultaneously improving mechanical properties and allowing downgauging of materials.
According to Manoel Fardo, partner and company representative at the show: “Participating in Hannover Messe 2026 confirmed that we are on the right track. We brought solutions to the European market that combine performance and environmental responsibility, and we observed genuine interest, especially in our PCR portfolio. Being among the Brazilian companies at an event of this magnitude, and as the sole representatives of the masterbatch segment, reinforces Colorfix’s potential on the global stage. We leave Hannover with strategic connections, new opportunities, and the certainty that our products have international market space and relevance.”
The event’s agenda included conferences, forums, and business roundtables, fostering knowledge exchange and networking with global players. The Brazilian presence, led by Think Plastic Brazil, also played a strategic role in expanding the international visibility of the sector.
“Attending Hannover Messe reinforces Brazil’s positioning as a relevant partner in sustainable industrial transformation, while opening new business opportunities and technological partnerships,” points out Carlos Moreira, Executive Director of INP and Project Director at Think Plastic Brazil.
With positive results and strong international interest, Brazil’s participation at Hannover Messe 2026 reaffirms the commitment of the Brazilian industry to innovative solutions aligned with the circular economy and the reduction of environmental impacts—topics that are increasingly central to the global agenda.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiativesaimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Colorfix Attends Hannover Messe 2026, Organized by ApexBrasil and Supported by Think Plastic Brazil
Brazil’s participation reinforces the international reach of the converted plastics industry at one of the world’s largest technology events, which gathered over 4,000 exhibitors and around 130,000 visitors, featuring Brazil as the partner country.
Photo Credit: Hannover Messe
Audio Description: Entrance of an international trade show in an indoor pavilion, featuring a banner that reads “Welcome to Hannover Messe 2026.” Prominently displayed is a colorful installation with the word “BRASIL.” Around it, the public moves through a busy corporate environment.
The participation of Colorfix Masterbatches at Hannover Messe 2026, held from April 20 to 24 in Hannover, Germany, consolidated the presence of the Brazilian converted plastics industry on one of the main global stages for industrial innovation. Part of the Brazilian pavilion organized by ApexBrasil (Brazilian Trade and Investment Promotion Agency) and supported by Think Plastic Brazil, the company introduced solutions aligned with sustainability and production efficiency to the international market at a strategic time. In 2026, Brazil was the event’s partner country, positioning itself as a driving force for sustainable industrial transformation at one of the premier global gatherings for technology and innovation. The official opening ceremony was attended by President Luiz Inácio Lula da Silva, underscoring the strategic relevance of Brazil’s participation.
Think Plastic Brazil is a portfolio of solutions for the converted plastics products sector in the internationalization process for strategic markets, carried out through a partnership between ApexBrasil and the INP (Brazilian Plastic Institute).
Considered the world’s leading showcase for the industry, Hannover Messe brought together exhibitors and visitors from various sectors, including advanced manufacturing, engineering, energy, information technology, and industrial solutions. The trade show also establishes itself as a forum to discuss the challenges and pathways of the global industry, with an emphasis on topics such as decarbonization, the circular economy, and technological innovation.
During the event, Colorfix highlighted its portfolio of solutions, with special emphasis on the Revora line. Among the key highlights were Revora CO2RE and Revora Poly-G, a technology featuring graphene additives that demonstrated the potential to significantly reduce plastic mass in applications such as shrink and stretch films, while simultaneously improving mechanical properties and allowing downgauging of materials.
According to Manoel Fardo, partner and company representative at the show: “Participating in Hannover Messe 2026 confirmed that we are on the right track. We brought solutions to the European market that combine performance and environmental responsibility, and we observed genuine interest, especially in our PCR portfolio. Being among the Brazilian companies at an event of this magnitude, and as the sole representatives of the masterbatch segment, reinforces Colorfix’s potential on the global stage. We leave Hannover with strategic connections, new opportunities, and the certainty that our products have international market space and relevance.”
The event’s agenda included conferences, forums, and business roundtables, fostering knowledge exchange and networking with global players. The Brazilian presence, led by Think Plastic Brazil, also played a strategic role in expanding the international visibility of the sector.
“Attending Hannover Messe reinforces Brazil’s positioning as a relevant partner in sustainable industrial transformation, while opening new business opportunities and technological partnerships,” points out Carlos Moreira, Executive Director of INP and Project Director at Think Plastic Brazil.
With positive results and strong international interest, Brazil’s participation at Hannover Messe 2026 reaffirms the commitment of the Brazilian industry to innovative solutions aligned with the circular economy and the reduction of environmental impacts—topics that are increasingly central to the global agenda.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiativesaimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
