Participation in Europe’s premier private label trade show strengthens global connections and highlights national innovation in the sector
Audio Description: View of the entrance to a convention center during the PLMA trade show. Several people walk toward the main entrance under a covered metal structure. In the background, a large blue panel displays the message “Welcome to PLMA”. The environment is bustling, with visitors dressed mostly in business attire and coats.
Think Plastic Brazil concluded its participation in PLMA 2026, Europe’s premier trade show dedicated to the private label market, held on May 19 and 20 in Amsterdam, Netherlands, yielding positive results for the Brazilian converted plastics industry. The initiative reinforced Brazil’s positioning at one of the international retail market’s most relevant global gatherings, bringing together major buyers, importers, supermarkets, e-commerce platforms, and strategic players in the sector.
Think Plastic Brazil is a portfolio of solutions for the converted plastics products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute).
The participation brought the Brazilian companies Termolar, Gota Limpa, and OU-Martiplast to the fair, presenting solutions aligned with major global trends in innovation, sustainability, efficiency, and design to the international market.
During the event, the Brazilian companies held 64 business meetings and established 62 contacts with potential international partners. As a result, there is an expectation of US$ 760,000 in business deals over the next 12 months.
One of the highlights of the Brazilian participation was Gota Limpa’s presence among the finalists for the PLMA International Salute to Excellence Awards with the product Disco WC Aqua—an international recognition that showcases the innovative capacity of the Brazilian industry in developing competitive solutions for the global market.
“Being one of the finalists for the PLMA International Salute to Excellence Awards was a great victory; we were competing against global companies that have been developing private labels for many years. It is an achievement that honors a journey started in 2018, requiring research and innovation in product, packaging, and services. The team’s dedication and perseverance brought us here, but we still have a path to walk in search of new spaces. This nomination showed us that we are on the right track, seeking more sustainable, practical, and lighter materials, as well as products that deliver greater efficiency and fragrance,” states Camile Bertolini, Commercial Director at Gota Limpa.
For Think Plastic Brazil, participating in PLMA consolidates the progress of the Brazilian sector in the international market and expands the visibility of national companies in a highly strategic environment for business generation.
“Concluding our participation at PLMA with Brazilian companies increasingly prepared to compete globally shows the strength of our national industry and the potential Brazil holds in the private label segment. We had a very strategic presence, with companies showcasing innovation, design, sustainability, and solutions aligned with the demands of the international market. Beyond the commercial opportunities generated during the fair, this participation strengthens Brazil’s positioning as a competitive supplier ready to serve major global players,” states Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
The overall assessment was positive: all three participating companies rated the experience as satisfactory and expressed interest in joining future editions of the fair.
In addition to the exhibition of products and trends, the trade show provided an important exchange of experiences regarding consumer behavior, sustainability, packaging development, and innovation applied to retail—themes that continue to gain relevance in purchasing decisions on a global scale.
The Brazilian presence at PLMA reinforces Think Plastic Brazil’s continuous work in promoting the internationalization of companies in the sector, connecting the national industry to strategic markets and expanding Brazil’s competitiveness on the global stage.
Meet the participating companies:
Termolar
With 67 years of expertise, Termolar is a benchmark in thermal conservation solutions, standing out for design that respects the cultural habits of each region. Present in 25 countries, the brand offers a portfolio that combines high performance and sustainability, highlighted by the new “Nós” Collection, which celebrates Brazilian identity. The company invests in renewable energy and reverse logistics, bringing well-being to the daily lives of millions of people.
Gota Limpa
Gota Limpa is a Brazilian company in the hygiene and cleaning sector, founded in 1966 in Rio Grande do Sul. It began with the production of bar soaps and evolved into a portfolio of around 200 products, such as detergents, disinfectants, and fabric softeners. With a consolidated presence in the Southern region and an international footprint, the company stands out for its investment in innovation, quality, and sustainable practices, seeking to turn cleaning into an act of care combined with the responsible use of resources.
OU-Martiplast
With 30 years of experience, Ou is a leader in the organization sector, distinguished by its unique design, innovation, and sustainability. Present in 24 countries, the brand promotes organized and comfortable environments through products that transform daily life. The company also features “Casa Ou” in São Paulo, an exclusive space where clients experience the brand’s essence through experiences focused on well-being and functionality.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiativesaimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
