After projecting US$ 2.39 million in business during the 2025 edition, the program returns to the Mexican trade show to expand the presence of Brazilian companies in the region.
Photo: Disclosure Expo Nacional Ferretera
Between September 3 and 5, 2026, Brazil will attend Expo Nacional Ferretera in Guadalajara, Mexico, through Think Plastic Brazil — a portfolio of solutions for the converted plastics sector in the internationalization process for target markets, created through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute). Marking its fifth consecutive participation in the fair, the program will gather 16 Brazilian companies to present their converted plastic products to buyers, distributors, and potential commercial partners.
Consolidated as a major business hub for construction, electrical materials, hardware, and retail, Expo Nacional Ferretera brings together more than 1,200 exhibitors from 11 nations and an audience exceeding 25,000 visitors. The event acts as an aggregator of strategic partnerships, connecting manufacturers and distributors with global buyers, while boosting commercial relationships and prospecting new business avenues across Latin America.
In the 2025 edition, Think Plastic Brazil’s participation featured 16 Brazilian companies and resulted in US$ 135,000 in immediate business, alongside a US$ 2.39 million projection for the following 12 months. Over the three-day event, Expo Nacional Ferretera received more than 58,000 visitors.
“Mexico is a gateway to all of North America and one of the most relevant economies for Brazilian manufactured goods. Our expectation is to expand the presence of our program’s companies across distribution channels serving not only the Mexican market, but the entire region,” says Carlos Moreira, Executive Director of INP and CPO at Think Plastic Brazil.
The Brazilian companies participating in the 2026 edition are: Atlas, Brustec, Condor, Enerbras, Fame, Frontec, Grupo Force, Hidrofiltros, Kapazi, Grupo Vellore, MarGirius, Multivisão, Roto & Fermax, Sfor, PADO S.A., and Unipega.
Among the participants, Atlas, Enerbras, Fame, MarGirius, and Unipega make up the Experts category of the Brazilian delegation. These companies stand out for their extensive experience and strong presence across different sector segments.
About the companies:
Atlas Known for continuous development of innovative products and technological investments to meet national and international market demands. Since 1966, it has been a benchmark in painting and finishing tools, operating factories in Esteio (RS) and Paulista (PE). Alongside expanding production capacity and diversifying its portfolio with items like rollers, special brushes, and power tools, the company maintains social and environmental commitments through programs like Projeto Pescar, Jovem Aprendiz, Mulheres InBetta, disability inclusion initiatives, and sustainability actions. Recognized for quality, Atlas holds numerous awards, including ANAMACO’s Top of Mind, maintaining its leadership position in the construction sector.
Enerbras With over 30 years in the electrical sector, Enerbras specializes in developing everyday solutions for individuals and businesses. Over its history, it has built a reputation based on expertise, quality, and innovation across diverse market segments. Its portfolio features electrical materials such as plugs, outlets, switches, extension cords, adapters, and accessories engineered to deliver safety, convenience, and efficiency to electrical installations. Focused on continuous evolution, the company blends technology and industry expertise to meet market needs.
Fame Founded in 1940 by Álvaro Coelho Silva, Fame built a path of growth driven by hard work, dedication, and innovation, becoming one of Brazil’s most recognized companies in the sector. Today, it operates three factories with over 2,400 employees, serves nearly 40,000 clients, and exports to around 60 countries. The company is renowned for manufacturing electrical and electronic solutions, featuring a portfolio that includes electric showers, faucets, water heaters, heating elements, plugs, outlets, extensions, and other electrical materials. Combining quality and innovation, its products are part of daily life for millions of consumers.
MarGirius Founded in 1949 in São Paulo and relocated to Porto Ferreira (SP) in 1973, MarGirius is one of Brazil’s largest manufacturers of electrical and electronic controls, offering over 19,000 products for various applications. Driven by safety and quality, its portfolio includes outlets, LED drivers, power strips, adapters, circuit breakers, sensors, residential and appliance switches, float switches, pressure switches, and photoelectric relays. Serving residential, commercial, and industrial segments, the company provides reliable solutions for electrical power control.
Unipega A global brand present for over 20 years across Latin America, Unipega offers solutions for civil construction, crafts, woodworking, automotive, and consumer goods. Its portfolio features over 400 products tailored to various markets, including construction, carpentry, automotive, retail, mass consumption, as well as paints and coatings. Present in multiple distribution channels, the brand holds sector accolades such as Revenda Magazine’s Top of Mind and Anamaco Magazine’s Premio Pulverização.
Participating in Expo Nacional Ferretera is part of Think Plastic Brazil’s 2026 international calendar and reinforces the program’s role in connecting Brazilian companies to strategic markets. Across its international schedule, the initiative supports opportunity prospecting, commercial relationship building, and global market development for member companies.
Carlos Moreira Executive Director of INP and CPO at Think Plastic Brazil
About Think Plastic Brazil Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact richard.assis@thinkplasticbrazil.com via email or visit the website thinkplasticbrazil.com.
About INP Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s goal is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality can be manufactured.
About ApexBrasil The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
