Internationalization initiative boosts national brands in Bogotá from November 5 to 7, presenting innovative solutions for civil construction, tools, electrical materials, and hardware sectors
Photo: Courtesy of Gran Salón Ferretero
Think Plastic Brazil — the portfolio of solutions for the internationalization of the converted plastics sector, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute) — announces the participation of ten Brazilian companies in the upcoming edition of Gran Salón Ferretero 2026. The event will take place from November 5 to 7 in Bogotá, Colombia.
Regarded as one of Latin America’s premier showcases and meeting points for the hardware, civil construction, tools, and electrical materials sectors, the event brings together manufacturers, distributors, and buyers from across the region. Brazilian participation seeks to strengthen strategic partnerships, open new commercial fronts, and expand the presence of domestic brands in the Latin American market.
The Brazilian delegation will bring together 10 companies from the sector: Atlas Pincéis, Enerbras, Fame, Fortlev, Mar-Girius Controles Elétricos, Roto & Fermax, SFOR, Soprano, Unipega, and Grupo Vellore.
For Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO, consistent participation in strategic regional trade shows is essential for the sector’s expansion: “Colombia is one of the priority markets for Brazilian companies in the civil construction and electrical materials sectors. Our presence at Gran Salón Ferretero allows us to expand business in a region that has strong logistical and trade integration with Andean and Central American countries,” he highlights.
Featuring a diversified portfolio, the Brazilian delegation will present solutions ranging from painting tools and electrical components to water tanks, door and window hardware, locks, and high-performance adhesives.
About the Companies
Atlas Pincéis
Atlas began its journey in 1966 in Esteio (RS) with the handcrafted manufacturing of paintbrushes and brushes. Over the years, the company invested in technology and expanded its portfolio to offer surface preparation, painting, and finishing tools. Among its key differentiators is the development of paintbrushes with synthetic filaments featuring high paint retention.
Enerbras
Founded in 1995 in Curitiba (PR), Enerbras started its operations manufacturing basic electrical components and protection systems for residential circuits. Through expanding its facilities and modernizing its processes, the company diversified its portfolio, which currently includes electric showers, faucets, plastic surface trunking/conduits, and tools. The company also developed quick-change heating element solutions made with high-performance thermoplastic polymers.
Fame
Founded in 1940 in São Paulo (SP), Fame began by producing soldering irons and home electrical appliances. With the evolution of its industrial structure and technology, it consolidated its operations in water heating—offering electric showers and water heaters—alongside switches, power outlets, and PVC pipes. Its solutions include encapsulated heating elements and electronic temperature controls.
Fortlev
Established in 1989 in Cariacica (ES), Fortlev began its trajectory producing fiberglass water tanks. The expansion of its industrial capacity and the opening of new units allowed it to diversify its portfolio to include pipes, fittings, and large-capacity storage tanks for sanitation and civil construction applications.
Mar-Girius Controles Elétricos
Originating in 1949 in São Paulo (SP), Mar-Girius started out manufacturing electrical switches for radios and home appliances. Throughout its history, it expanded its operations to electrical and electronic control solutions geared toward residential and industrial automation, keeping pace with evolving demands across its active markets.
Roto & Fermax
Founded in 1988 in Pinhais (PR), Roto & Fermax began operations manufacturing aluminum hardware and accessories for doors and windows. By refining its production processes, it expanded its product line to include opening and locking systems, catering to the demands of the window and door framing industry.
Soprano
Founded in 1954 in Caxias do Sul (RS), Soprano began by manufacturing shoe springs and small metal items. With industrial expansion and continuous investments in technology, the company diversified its portfolio across segments such as electrical materials, locks, hardware, thermal wares, and furniture hardware. Its catalog also includes innovative solutions like digital door locks.
Unipega
Developed by A&S Technologies in São Paulo (SP), Unipega specializes in formulating and marketing adhesives and sealants for professional use. Its portfolio serves the civil construction, automotive, and furniture industries, offering solutions that include MS hybrid polymers and low-VOC expanding foams.
SFOR
Founded in 1986, SFOR is a Brazilian company operating in the fastening segment. Its portfolio includes wall plugs, screws, nails, and accessories, as well as electrical components. The company continuously invests in product development and multi-channel distribution solutions, serving industries, building supply stores, distributors, and construction professionals.
Grupo Vellore
Grupo Vellore brings together the Foxlux and Famastil brands, delivering products designed for varied market needs. Foxlux operates in lighting, tools, electrical materials, and utilities, while Famastil has a long-standing heritage in hand tools, offering solutions for construction and gardening. The group develops an integrated portfolio tailored to professionals, retailers, and end consumers.
Event Information
Gran Salón Ferretero 2026
Dates: November 5–7, 2026
Venue: Bogotá, Colombia
More information: https://www.gransalonferretero.com/en
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please contact Richard Assis via email at richard.assis@thinkplasticbrazil.com or visit the website thinkplasticbrazil.com.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP) and the Brazilian Plastics Industry Association (ABIPLAST).
As a sectoral technological body, the INP’s goal is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Press Information
Promenade Comunicação
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