Institutional

Since 2003, Think Plastic Brazil, created through the successful partnership between ApexBrasil and the Brazilian Plastic Institute, has aimed to internationalize Brazilian industries in the converted plastic products sector for target markets.
Mission, Vision & Values
Timeline

Mission, vision & values

Mission

To support Brazilian converted plastics industries at their different levels of maturity to develop and expand their international presence.

Vision

By 2028, we will leverage the engagement of converted plastics products industries in the internationalization process, being the preferred choice for Brazilian organizations seeking to expand their business internationally using a strategic reference platform, recognized for driving growth, competitiveness, innovation, design and sustainability of companies in the global market.

Values

Innovation, Design, Sustainability, Resilience, Perseverance, Trust, Responsibility and Customer Orientation.

learn about
our history

2003 – 2006
  • Start of the partnership with ApexBrasil and the Brazilian Plastic Institute
  • Prioritization of markets
  • Formation of the Management Committee
  • Strategic alliance with ABIPLAST, SIRESP and ABIQUIM
  • Strategic alliance with Petrobras, 19 petrochemical companies and 23 unions
2006 – 2009
  • 2006 ApexBrasil Award – Best Project Management
  • Segmentation of products by verticals
2009 – 2011
  • 1st Sector Project in joint action with ApexBrasil’s PEIEX
  • 2008 and 2010 ApexBrasil Award
  • Inclusion of new companies in the export effort
  • Segmentation by export maturity
  • Formulation of Strategic Planning
2012 – 2014
  • Implementation of the Market Intelligence unit of the Sector Project
  • Rebranding of the Sector Project (from Export Plastic to Think Plastic Brazil)
2015 – 2017
  • Turnaround of the program to provide a broader range of services
  • Change of mindset from Export to Internationalization
  • Modernization of CRM and Project management of Think Plastic Brazil
  • Formation of the Strategic Committee
  • Launch of the Sustainability Guide
2017 – 2019
  • Implementation of Business Intelligence to monitor the strategic evolution of Think Plastic Brazil
2019 – 2021
  • Creation of the World Plastic Connection Summit
  • Deconcentration of target markets to new continents
  • Creation of the Crisis Working Group to combat the challenges of the pandemic, expanding from 36 in-person projects to 109 virtual projects, including commercial promotion, image, business development, market intelligence and innovation, design and sustainability
  • Inclusion of the verticals of Supplies for the Plastic Converting industry and Toys
  • Expansion of partnerships with companies in the market that strengthen the internationalization initiative of the companies in the Sector Program
2022 – 2023
  • Holding the World Plastic Connection Summit in a hybrid format
  • Strategic alliance with MRE, MAPA, Embassies, Consulates and SECOMs to promote the World Plastic Connection Summit
2024 – 2025 (premises)
  • Expanding spaces in international projects
  • Inserting actions for the Civil Construction, Supplies for the Plastic Converting industry and Toys verticals
  • Introduction of the “Expert Plus” category, which will strengthen the brands of relevant companies
  • Action in line with the recent ApexBrasil guidelines, aiming to value gender equality and support companies in the North and Northeast regions of Brazil

explore our articles

See all
Think Plastic Brazil brings Brazilian companies to ASD Market Week in Las Vegas 

The event takes place between August 3rd and 6th and promises to expand business with the country From August 3rd

Technical visits bring international buyers closer to the Brazilian industry during the IV World Plastic Connection Summit® 

Forty technical visits to 23 converted plastics companies in four Brazilian states marked the program of the IV World Plastic

Sandra Marchi, creator of the see color method implemented in the converted plastics sector, is one of the winners of the BRICS Women’s Startups Contest 2025 

Sandra Marchi, creator of the see color method, a new addition to Color Trend 2026® for the converted plastics sector,

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Address

  • Rua Fidêncio Ramos, 100 - 15º Andar - Salas 9 e 13
  • Vila Olímpia, CEP: 04551-010
  • São Paulo - SP, Brasil

Contact

Contact us
Restricted Access
  • INSTITUTO NACIONAL DO PLÁSTICO
  • CNPJ: 61.571.295/0001-40

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