Institutional

Since 2003, Think Plastic Brazil, created through the successful partnership between ApexBrasil and the Brazilian Plastic Institute, has aimed to internationalize Brazilian industries in the converted plastic products sector for target markets.
Mission, Vision & Values
Timeline

Mission, vision & values

Mission

To support Brazilian converted plastics industries at their different levels of maturity to develop and expand their international presence.

Vision

By 2028, we will leverage the engagement of converted plastics products industries in the internationalization process, being the preferred choice for Brazilian organizations seeking to expand their business internationally using a strategic reference platform, recognized for driving growth, competitiveness, innovation, design and sustainability of companies in the global market.

Values

Innovation, Design, Sustainability, Resilience, Perseverance, Trust, Responsibility and Customer Orientation.

learn about
our history

2003 – 2006
  • Start of the partnership with ApexBrasil and the Brazilian Plastic Institute
  • Prioritization of markets
  • Formation of the Management Committee
  • Strategic alliance with ABIPLAST, SIRESP and ABIQUIM
  • Strategic alliance with Petrobras, 19 petrochemical companies and 23 unions
2006 – 2009
  • 2006 ApexBrasil Award – Best Project Management
  • Segmentation of products by verticals
2009 – 2011
  • 1st Sector Project in joint action with ApexBrasil’s PEIEX
  • 2008 and 2010 ApexBrasil Award
  • Inclusion of new companies in the export effort
  • Segmentation by export maturity
  • Formulation of Strategic Planning
2012 – 2014
  • Implementation of the Market Intelligence unit of the Sector Project
  • Rebranding of the Sector Project (from Export Plastic to Think Plastic Brazil)
2015 – 2017
  • Turnaround of the program to provide a broader range of services
  • Change of mindset from Export to Internationalization
  • Modernization of CRM and Project management of Think Plastic Brazil
  • Formation of the Strategic Committee
  • Launch of the Sustainability Guide
2017 – 2019
  • Implementation of Business Intelligence to monitor the strategic evolution of Think Plastic Brazil
2019 – 2021
  • Creation of the World Plastic Connection Summit
  • Deconcentration of target markets to new continents
  • Creation of the Crisis Working Group to combat the challenges of the pandemic, expanding from 36 in-person projects to 109 virtual projects, including commercial promotion, image, business development, market intelligence and innovation, design and sustainability
  • Inclusion of the verticals of Supplies for the Plastic Converting industry and Toys
  • Expansion of partnerships with companies in the market that strengthen the internationalization initiative of the companies in the Sector Program
2022 – 2023
  • Holding the World Plastic Connection Summit in a hybrid format
  • Strategic alliance with MRE, MAPA, Embassies, Consulates and SECOMs to promote the World Plastic Connection Summit
2024 – 2025 (premises)
  • Expanding spaces in international projects
  • Inserting actions for the Civil Construction, Supplies for the Plastic Converting industry and Toys verticals
  • Introduction of the “Expert Plus” category, which will strengthen the brands of relevant companies
  • Action in line with the recent ApexBrasil guidelines, aiming to value gender equality and support companies in the North and Northeast regions of Brazil

explore our articles

See all
Think Plastic Brazil to Showcase Brazilian Colors and Solutions Space at K 2025 

The largest trade fair for plastics conversion in the Western world will serve as a platform for Brazilian companies. Think

Think Plastic Brazil Leads Delegation of 16 Brazilian Companies Showcasing Innovations in Packaging and Industrial Supplies at Pack Expo Las Vegas

Brazil’s presence at one of the industry’s leading trade fairs aims to expand internationalization, targeting markets in the USA, Canada,

Think Plastic Brazil Joins Envase International Fair 2025 with a Record 38 Companies from the Packaging Sector 

With US$86.8 million in sales to the region in the first eight months of the year, the program is leveraging

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