Home Held between January 26 and 30, the event for home decoration and utensils achieved more than US$ 655 million in business.
The delegation of 24 Brazilian companies, supported by Think Plastic Brazil, a portfolio of solutions for the plastic products sector in the industrialization process for target markets, through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (National Plastics Institute), expanded its network of contacts and generated 39.5% in new business prospects compared to the previous year. Compared to 2020, the first year of the covid-19 pandemic, the figures are even more significant.
The year 2023 marked the return of the event in person and saw record attendance. Expectations were high for the 14th edition, but due to the strike in the region’s train services, the Ambiente fair suffered the impact on public demand. Even so, Think Plastic Brazil companies achieved significant results during the event.
“We had more than 50 new contacts and visits from potential customers from various continents who didn’t know Dello or, if they did, had no idea of the quality of the products we manufacture,” said Dello’s export manager, Roger Planas Buil. “This has created an optimistic outlook for future business,” he explained.
“Despite the challenges posed by the train stoppage, the targets set by the 2024 Environment Portfolio were exceeded: business expectations for the next 12 months exceeded the target by 21.1%, more than US$ 5 million, showing a promising long-term scenario,” celebrated Carlos Moreira, executive director of the National Plastics Institute and of Think Plastic Brazil projects.
Sérgio Jacobi, export advisor at Soprano Utilidades Térmicas, reiterates the optimistic view. “We received buyers from more than 10 countries, including Argentina, Colombia, Peru, Venezuela, Germany, Turkey and France. We should achieve approximately US$ 100,000 in new business over the next 12 months.” For Sérgio, the Ambiente fair is very important because it is the first and biggest event in the sector this year, determining trends that can be used for the company’s future actions.
Lolly Brasil, a reference in light childcare, developed and brought products in line with the International Color Trend Guide 2024. The brand’s ability to create products that not only meet the demands of the market, but also follow the latest trends in color and design, led to its pieces being selected by the event’s curators in the Dekora Special Showcase, guaranteeing even more visibility for its products and thus even more expectation of business, with superlative use of the event’s benefits.
Ambiente Fair 2024 exhibitors ranged from global players to niche artisans. The trade audience includes buyers and decision-makers from all types of points of sale throughout the distribution chain, as well as trade buyers from industry, service providers and specialist visitors such as architects, interior designers and project planners. In 2023, the fair attracted 4,561 exhibitors and around 154,000 trade visitors.
About Think Plastic Brazil
Think Plastic Brazil was created in December 2003, when the integrated Brazilian plastics chain was chosen as one of the ten biggest in the world and was recognized for its cutting-edge technology as well as its human resources capabilities. The project is carried out in collaboration with ApexBrasil (Brazilian Trade and Investment Promotion Agency) and under the coordination of the INP (National Institute of Plastic), to promote the export of manufactured plastic products.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy. To reach its goals, ApexBrasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international trade show and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.
