One of the region’s largest trade fairs provided an opportunity to showcase Brazilian products to the Arab world and to North and East Africa
Big 5 Global 2025 Photo: Big 5 Global.
Brazilian companies associated with Think Plastic Brazil participated for the second time in Big 5 Global, one of the Middle East’s largest trade fairs focused on the construction and infrastructure sectors, held from November 24 to 27 at the Dubai World Trade Center. The event generated USD 50,000 in immediate business deals and USD 670,000 in projected business for the next 12 months.
Think Plastic Brazil is a portfolio of solutions for the converted plastics sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the Brazilian Plastic Institute (INP).
“Our second participation in Big 5 Global in Dubai demonstrates Think Plastic Brazil’s ongoing commitment to expanding the presence of Brazilian products in the Middle East and in the North and East African markets. The results attest to the success of our strategy and the quality of Brazilian companies’ solutions in the global construction and infrastructure landscape. This fair is an essential showcase that offers us global visibility and opens doors to a diverse and strategic international audience,” states Carlos Moreira, Brazilian Plastic Institute (INP) Executive Director and Think Plastic Brazil CPO.
Participation in Big 5 Global, one of the sector’s largest and most recognized trade fairs, offered significant global visibility, allowing the five participating Brazilian companies to expand their brands by presenting their solutions in civil construction, finishing, and geosynthetics to a diverse international audience. The companies were: Atlas Pincéis, Azul Pack, Enerbras, Grupo Force, and Krona.
Think Plastic Brazil’s first participation in the trade fair, in 2024, resulted in 96 meetings, 92 new contacts, and USD 750,000 in projected business generated from the event for the attending associate companies.
The Middle East and Africa are the regions that have shown the highest demand for Brazilian products. Consequently, the portfolio has been increasingly expanding contacts between Brazilian companies and local buyers for the expansion and consolidation of Brazil’s excellence in the sector, aiming to become a benchmark for quality in purchasing countries.
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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