The Brazilian sector of converted plastic products is taking new steps towards consolidating its global presence. Recently, Canguru Embalagens, a company of the Jorge Zanatta Business Group and a member of Think Plastic Brazil, gathered about 60 leaders at its headquarters in Cocal do Sul-SC to present its strategic planning for the 2030 cycle. The meeting marked the definition of guidelines that prioritize governance, technical innovation, and the strengthening of exports.
This internal structuring movement is aligned with the objectives of Think Plastic Brazil, a portfolio of solutions for the converted plastic products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute). The initiative aims to prepare the national industry for the technical and sustainability requirements of the foreign market
Planning and market maturity
The strategic plan projects the company’s positioning for the next five years, coinciding with the milestone of six decades of Canguru’s operation. The development work lasted seven months and involved more than 30 people in immersion workshops. According to Leandro Buciani, responsible for the strategic restructuring of the Jorge Zanatta Group, the established goals aim for business continuity and a positive impact on the community and employee development.
For the sector, the professionalization of the management of member companies is seen as a competitive differential in foreign trade. “Think Plastic Brazil CPO and Brazilian Plastic Institute Executive Director, Carlos Moreira, states: ‘The strategic maturity of a member is Brazil’s best business card abroad. When a portfolio company like Canguru structures its goals until 2030, it is not just organizing production, but ensuring the continuity and reliability required by the most rigorous international buyers'”.
Focus on exports and high performance
Among the priorities listed in Canguru’s strategic plan are increasing market share both in Brazil and abroad, improving service levels, and advancing productivity with sustainability. The company maintains its focus on Flexible Plastic Packaging solutions, seeking a high-performance management model.
The company’s commercial director, Marcelo de Sá, highlighted that the experience accumulated in the export channel in recent years was fundamental for building the new cycle. According to the executive, contact with the foreign market strengthened confidence in the product and expanded the company’s capacity to understand the technical and cultural particularities of each country served.
Institutional commitment The program concluded with a symbolic act: participants signed a manifesto on packaging produced by the factory itself. The material will be displayed at the organization’s headquarters as a record of the commitment to long-term goals.
With the new strategy, the portfolio member signals to the global market the readiness of Brazilian converted plastics to meet complex demands with efficiency and innovation.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiativesaimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
