Carlos Moreira speaks at RosUpack Summit in Russia on Global Packaging Markets
Carlos Moreira, Brazilian Plastic Institute (INP) Executive Director and Think Plastic Brazil CPO, spoke on November 20 at the RosUpack Summit in Moscow, Russia, on “Global Packaging Markets: New Realities and International Experience.”
The panel was divided into three parts, covering sustainability, digitalization , and emerging trends; Brazil’s position, industrial clusters, and export opportunities; and Think Plastic Brazil as an internationalization program. During the World Plastic Connection Summit® in April 2025, Carlos met with Dmitry Shishanov, the event’s technical manager, initiating strategic contacts.
Think Plastic Brazil is a portfolio of solutions for the converted plastics sector in the internationalization process for target markets, created through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute).
“Participating in the RosUpack Summit is a strategic opportunity to present Brazil’s vision during one of the most dynamic moments for the global packaging industry. At the event, which gathers leaders and experts shaping the future of the sector, I highlighted how new demands for sustainability, digitalization, and regulatory efficiency are transforming a market that generates over USD 1 trillion annually, in addition to highlighting Brazil’s growing role, with its competitive industrial base, consolidated clusters, and advances in sustainable solutions and the circular economy,” states Carlos Moreira.
The RosUpack Summit is a platform for obtaining up-to-date information on the dynamic scenario of packaging production, use, and disposal, as well as serving to maintain and expand commercial relationships between market experts, suppliers, and packaging solution clients. It is held under the auspices of Russia and the CIS countries’ largest international exhibition, RosUpack, a packaging industry trade fair successfully held since 1996, which is expected to attract 30,416 unique visitors and 1,037 participating companies in 2025.
Over 300 high-level delegates from major Russian packaging solution suppliers attended the event, with more than 65 speakers, including top executives from consumer goods companies and retail chains. The program featured over 16 hours of up-to-date content on the rapidly changing situation in packaging production, use, and disposal, and more than 10 hours of networking to expand commercial connections between market experts, suppliers, and packaging solution clients.
ABOUT THE LECTURE
GLOBAL PACKAGING MARKETS: NEW REALITIES AND INTERNATIONAL EXPERIENCE
Global Overview: World packaging market and new realities — sustainability, digitalization, and emerging trends.
The global packaging market generates approximately USD 1.2 trillion annually and grows between 3 and 4% per year. New realities combine sustainability and digitalization: circular economy, recycled content, design for recyclability, smart packaging with QR, NFC, and sensors, automation, and digital printing. Regulations such as the PPWR in the European Union and state laws in the United States, with an emphasis on California, raise the compliance bar, while supply chain reorganization, nearshoring, and friendshoring pressure logistics efficiency and packaging weight reduction. The most dynamic segments include flexible and rigid plastics, paper, and cardboard, as well as sustainable solutions.
Focus on Brazil: Brazil’s position, industrial clusters, and export opportunities in the global context.
Brazil ranks among the ten largest markets in the world, with a competitive production base in plastics and paper, a relevant presence in flexible packaging, and an advantage in renewable raw materials, such as green PE. Demand is driven by food, beverages, and e-commerce; the main industrial clusters are concentrated in São Paulo, Paraná, Santa Catarina, and Rio Grande do Sul. There is a clear window for exports, focusing on Latin America, North America, Europe, Africa, and the Middle East, conditioned on regulatory compliance, technical and sanitary certifications, and the adoption of mono-materials, post-consumer recycled content, traceability, and process automation.
Think Plastic Brazil: Internationalization portfolio, benchmarks, and strategic action plans.
As an internationalization portfolio, Think Plastic Brazil prepares companies to compete in top-tier markets. The portfolio offers demand mapping by country, support for technical and regulatory compliance, buyer curation, strategic participation in trade fairs and missions, as well as circularity innovation projects.
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
