Home During the launch of Color Trend 2025 and Pre-launch of the IV World Plastic Connection Summit, which will take place on June 21st at Arena Fispal, Think Plastic Brazil, portfolio of solutions that support the converted plastic products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), will present a new product: the fragrance “A Verdade dos Sonhos” (The Truth of Dreams), which debuts at the Color Trend 2025 edition.
Composed of touches of bark, leaves and wet earth, the essence will be diffused throughout the Arena Fispal environment, dispersed across by simultaneous devices throughout the event. The fragrance dispersers will be strategically located to ensure uniform coverage of the space, allowing all participants to appreciate the new sensorial dimension that the fragrance brings to the event.
Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, commented on the news: “The inclusion of fragrance in Color Trend 2025 represents an advance in the creation of immersive experiences. By incorporating natural elements, such as bark, leaves and wet earth, we seek to enrich the sensory perception of participants, making the event even more memorable and engaging. Furthermore, we will use this fragrance in all Think Plastic Brazil international stands. All upcoming editions of Color Trend will also have their own fragrances so we can continue to innovate and surprise our participants.”
In addition to the new fragrance, the event will feature several other attractions, including lectures, workshops and exhibitions of products and services that define new color and design trends for next year. The introduction of the “The Truth of Dreams” fragrance is one of the highlights of the event, marking a new era in the way sensory experiences can be integrated into large-scale events.
About Think Plastic Brazil
Think Plastic Brazil was created in December 2003, when the Brazilian integrated plastics chain was selected as one of the 10 largest in the world, recognized for its high technology and the capacity of its human resources. The project is carried out in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), under the coordination of the Brazilian Plastic Institute (INP), to promote the export of converted plastic products. www.thinkplasticbrazil.com
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
