Member of Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), Cromex celebrated its 50th anniversary on June 5, 2025.
A leader in the Brazilian market for color masterbatches and additives for plastics, the company has a history marked by valuing quality, pioneering spirit and a commitment to sustainability, seeking the future of the plastics industry in Brazil. Founded in 1975, it is a reference in innovation and has achieved strategic milestones along its trajectory.
“Cromex has been part of Think Plastic Brazil since its founding. We have been writing this story together for over 20 years. It is a company that makes us proud and teaches us a lot about this market, good practices and innovations. Looking at Cromex as a mirror and inspiration also helps many companies in our sector today”, says Carlos Moreira, Executive Director of INP and Think Plastic Brazil CPO.
With an international presence for over 40 years, the brand currently exports to around 40 countries, with a presence in the Americas, Europe, Africa and Asia. Today, 25% of Cromex’s production is exported.
In 2000, Cromex opened its factory in Simões Filho, Bahia, which later became the largest masterbatch production plant in South America. With a focus on efficiency and integration, in 2005 it adopted the SAP system to systematize, integrate and optimize essential processes across all units. It made its portfolio 100% free of heavy materials in 2013, demonstrating its commitment to health and the environment. In 2020, it adopted the digitalization of processes, such as digital signatures, management system and file management, to ensure agility and security in operations.
The company’s commitment to sustainability has been an important pillar in its 50 years of existence. Since 2009, when it began working with biopolymers, it has led the search for greener solutions. In 2019, it launched the rC-Black® line, which uses carbon black recovered from used tires, contributing to the circular economy.
The Act Green, Live All Colors® line, launched in 2022, brings several sustainable solutions, such as rC-Black, NIR, additives for recycling and masterbatches with post-consumer content (PCR), and in 2024 it was expanded with a new product: a Flow Aid additive free of PFAS substances.
The company’s vice president, Glauco Moraes, also highlights the company’s commitment to quality and the importance of innovation in its day-to-day operations. “Innovations often arise within the company itself, and are often requested by our customers and suppliers when they have a new molecule or a new raw material. Due to Cromex’s size and reach, suppliers seek it out to test their raw materials,” he emphasizes. Fast, personalized service and support, with a manufacturing and laboratory structure, ensure the agility and excellence agreed upon by partners, suppliers, customers and employees towards the future of the sector and the coming years of success.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
