Home During the Color Trend 2025 launch event and pre-launch of the IV World Plastic Connection Summit, held on June 21st by Think Plastic Brazil, a portfolio of solutions that support the converted plastic products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), renowned architect Gabriela de Matos presented new color trends and shared first-hand information about the creative process behind this innovative project.
Gabriela de Matos, an architect graduated from PUC Minas and a master’s student at Diversitas – Center for the Study of Diversities, Intolerances and Conflicts at USP, is a prominent figure in the Brazilian architectural scene, internationally recognized for her project “Terra”, which earned her the Gold Lion at the 2023 Venice International Architecture Biennale. Furthermore, she was the first black woman to hold the position of co-president of the Brazilian Institute of Architects in São Paulo.
During the presentation, Gabriela emphasized the importance of diversity as a basis for choosing the colors and themes of Color Trend 2025. Inspired by the success of “Terra”, a project that used sustainable construction techniques with rammed earth, Gabriela applied her vision to create a palette that not only reflects global trends, but also celebrates Brazil’s cultural and environmental richness.
“Our goal was to create a palette that represents who we are as a country and what we dream of as a people,” explained Gabriela. She detailed the three distinct parts of the palette: “The first, ‘O que somos’ (What we are), delves into the historical context of Brazil and Brazilianness, using tones such as brown and red to evoke Brazilian ancestry and biomes. This section stands out for its connection to the land and national identity.”
In contrast, Gabriela described the second part, “Alvorada” (Dawn), as “a transitional palette, capturing the moments of change and renewal that characterize the journey of the Brazilian people. Colors such as yellow and orange are used to symbolize the sunrise and hope for a bright future, highlighting the country’s dynamism and energy.”
Finally, the third part, “O que sonhamos” (What we dream about), offers “a vibrant and optimistic vision, using tones such as blue and green to represent summer and garden skies. This section encapsulates Brazil’s future aspirations and ideals, inspiring a vision of progress and prosperity.”
Gabriela de Matos and her team conducted extensive research to develop Color Trend 2025, exploring influences ranging from art and fashion to deep cultural narratives. “Each color was carefully selected not only for its aesthetics, but also for its symbolic and historical meaning, ensuring that Color Trend is not just a color guide, but a visual expression of Brazilian identities.”
Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, emphasized that the launch of Color Trend 2025 reaffirms Think Plastic Brazil’s commitment to innovation, design and sustainability, establishing a new standard for converted plastics industry. “With Gabriela de Matos leading the project, Color Trend celebrates the beauty of colors, promoting an important dialogue about inclusion and sustainability, positioning Brazil as a global leader in the color and design trends scene. Furthermore, it is crucial to recognize that each color carries unique stories from the country. Companies should use these stories to show the world our wealth, culture, biodiversity, fauna, flora, regionalities and customs. This way, we can value and promote our unique and differentiated identity on a global stage,” he said.
“This event not only marks a new phase for Color Trend, but also highlights Brazil’s crucial role at the forefront of international trends, combining creativity and social awareness in an inspiring way”, concluded Gabriela de Matos.
About Think Plastic Brazil
Think Plastic Brazil began its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations by companies in the sector in 240 specifically Commercial Promotion projects, resulting in 64,366 meetings. The economic impact was significant, with over US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please contact Richard Assis via email at richard.assis@thinkplasticbrazil.com or visit the website thinkplasticbrazil.com
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
