Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the process of internationalization to target markets, implemented through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), invited five international journalists to participate in the IV World Plastic Connection Summit®. During the event, the group visited Brazilian companies and learned firsthand about best practices in design, sustainability, and innovation.
Composed of journalists working in different countries, the international press was represented by Anne Marie Mohan, from Packaging World Magazine, in the United States; Ginu Joseph, from Modern Plastics Global, a publication operating in Germany, South Africa, the United Arab Emirates, and other countries; Marcela Castro, from Plastics Technology, in Mexico; Maria Beatriz Correia Santos, from Sustainable Plastics, in the United Kingdom; and Yudy Garzon, from Plastico.com, in Colombia.
The journalists visited the manufacturing plants of Embaquim, Fuplastic, Suprecolor, Valgroup, and Videplast. The Image Promotion initiative strengthens the industry’s presence and reputation with the international press, buyers, and partners. Marcela Castro, who writes for Plastics Technology Mexico, one of the most important industry publications in Latin America, highlighted the quality of the event and the positive impact of Brazilian initiatives.
“I am very grateful for Think Plastic Brazil’s invitation to participate in this major international event, where we were not only able to gain insight into market and industry trends, but also to visit the Fuplastic plant, which was very inspiring for all of us who love sustainability in the plastics industry,” said Marcela Castro.
The Image Promotion initiative aims to strengthen Brazil’s image as a benchmark in design, innovation, and environmental responsibility in the plastics industry, demonstrating to the world that our competitive advantage lies in the intelligence of our products and the social responsibility of our companies.
“Image Promotion is essential to highlighting Brazilian production in the international plastics market. By hosting journalists and opinion leaders from various countries, we demonstrate the strength and potential of our sector in a strategic and qualified manner, reinforcing the investment we make in international certifications, best practices, innovation, and technology,” says Carlos Moreira, INP Executive Director and Think Plastic Brazil CPO.
Through relationships with opinion leaders and the promotion of immersive experiences, the program generates qualified visibility for members and the sector as a whole in international markets, engaging with and impacting various levels of the production chain.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
