Jaguar Plástico donates recycled trash cans made from cups from the São Silvestre race

Think Plastic Brazil

The plastic water cups distributed to the participants of the 95th São Silvestre International Race, held on December 31, 2019, were transformed into trash cans and donated to public schools in the cities of São Carlos and Jaguariúna. The delivery of the final products had to be postponed to 2021 due to the COVID-19 pandemic, which paralyzed school activities and impacted production. The initiative is the result of a partnership between Movimento Plástico Transforma, Jaguar Plásticos, Fundação Cásper Líbero, Gazeta Esportiva, and Yescom, the organizer of the most traditional race in Brazil. The trash cans were produced by the company Jaguar Plásticos, a participant in Think Plastic Brazil, and the news is part of the first report in the series of cases on sustainability in the All Together project, started in this edition of the Think Plastic Brazil newsletter. The new model will compile the main cases based on the tripod of Social and Environmental Actions; Design; and Technology. In the action, Jaguar Plásticos was also responsible for delivering it to the education departments of each city, taking into account the gradual return to face-to-face classes. The water cups distributed along the 15 km of the racecourse were collected and transported to the Jaguar Plásticos processing unit. They were then sorted and transformed into post-consumer plastic resin, used for the production of the trash cans. In all, 1,800 trash cans were delivered, separated into collectors for recyclable and organic waste. The expectation is that approximately 62,000 students will be impacted by the initiative, in both cities. According to Jaguar Plásticos, participating in initiatives like these is a source of pride. The company reports that, with the collection carried out, it was possible to transform the cups into 900 kits, containing 2 93-liter cans, one for recyclable waste and one for organic waste, which will be identified through stickers. “We help the environment by transforming discarded plastic into a product that will support awareness for the correct disposal and recycling of waste throughout society, starting with schools. It is a way for us to innovate and contribute to a grateful environment,” said Luiz Bascheira, CCO, in charge of the action in the Jaguar Plásticos group. For Movimento Plástico Transforma, the action is extremely important, as it exemplifies the benefits of the correct disposal of waste. “It is gratifying to see the end of this cycle, which began with the collection of plastic cups during the São Silvestre race, one of the most important events in Brazil. We understand that this is a great opportunity to materialize the concept of the Circular Economy and stimulate societal awareness about the advantages of adopting sustainable attitudes,” said Fernanda Maluf, one of the coordinators of the Movimento Plástico Transforma.