Lord, one of the largest manufacturers of flexible plastic packaging in Latin America, will participate in K 2025 in Düsseldorf, Germany, at booth H30 in Exhibition Hall 8B. The company will showcase its innovations in sustainable materials and cutting-edge technology to the global packaging market at the Brazilian Colors and Solutions space, organized by Think Plastic Brazil — a portfolio of solutions that supports the internationalization of the country’s converted plastics sector, carried out through a partnership between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute) — in conjunction with the ApexBrasil +Feiras Program.
“At K 2025, Lord will showcase solutions produced with post-consumer recycled (PCR) resins. This represents an important commitment for companies that champion sustainability, as it reduces emissions and decreases the use of raw materials,” comments Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
Highlights include case studies on PCR stretch and shrink films developed in partnership with leading global brands such as Cargill, Heineken, and Suvinil. Lord will also showcase to the international market its 100% sustainable masterbatch, obtained from the reprocessing of tires and developed for applications that combine performance and circularity. This innovation reflects the company’s commitment to the circular economy, reducing environmental impact and creating value across the entire production chain.
“Participating in K 2025 is a unique opportunity to demonstrate our commitment to transforming innovation into positive impact. Lord is already a strategic partner to leading brands and the industry, offering solutions that combine technology, sustainability, and efficiency,” said Herman Moura, President of Lord.
Lord’s participation in K 2025 reaffirms its international presence and consolidates the company as a benchmark in sustainable innovation for the packaging sector.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
