Sandra Marchi, creator of the see color method, a new addition to Color Trend 2026® for the converted plastics sector, from Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the process of internationalization to target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), was selected as one of the 18 winners of the BRICS Women’s Startups Contest 2025. Her project stood out among more than 1,000 entries from 21 countries, in the “Education and skills development” category.
As a finalist, Sandra presented the method in the official programs of the BRICS WBA and the BRICS Business Forum in Rio de Janeiro during the week of July 1-6, culminating in an official ceremony during the BRICS Summit. The meeting included intense interaction with investors, BRICS Business Forum panels, visits to innovation and cultural immersion hubs, and learning and networking opportunities.
“This award is important because it puts us in the global spotlight, connecting us with investors and potential partners in various countries, expanding see color’s reach beyond the Brazilian market and providing international visibility. See color offers a competitive edge and can become a valuable asset for the internationalization of Brazilian plastic products, signaling a commitment to social sustainability and inclusive design. The launch during Color Trend 2026, at the IV Summit in April 2025, marks an important advance in inclusion, innovation, and sustainability in the sector. We are certain that the see color method will advance plastic product design by making it accessible to people with visual impairments and color blindness,” says Sandra Marchi, creator of the method and award winner.
See color, a tactile language method that uses high relief to provide access to color information for people with visual impairments, was launched for the converted plastics sector at the IV World Plastic Connection Summit, an event held by Think Plastic Brazil, through Color Trend 2026®, an international color trends guide fully dedicated to the converted plastics industry.
“It’s an honor to see the see color method, presented at our 4th World Plastic Connection Summit, achieve such significant recognition in the BRICS Women’s Startups Contest. Sandra Marchi’s proposal represents the most innovative and inclusive approach in the converted plastics industry, combining technology, design, and accessibility in an exemplary way. Think Plastic Brazil is proud to have contributed to raising awareness of a solution with such potential for social impact and global transformation,” says Carlos Moreira, INP Executive Director and Think Plastic Brazil CPO.
The Award, also known as the BRICS Women’s Award, is an initiative of the BRICS Women’s Business Alliance, organized in partnership with SEBRAE and CNI, which recognizes innovative startups led by women in BRICS countries and partner nations. The startups were evaluated by an international jury based on criteria such as innovation, social impact, commercial viability, and scalability in BRICS markets.
Photo: Sandra Marchi
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
