Home Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil and INP (Brazilian Plastics Institute), was present at the ApexBrasil agreement signing ceremony, which took place at the Palácio do Planalto, represented by Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
The event was attended by the President of the Republic, Luiz Inácio Lula da Silva; the Vice President, Geraldo Alckmin; the Minister of Finance, Fernando Haddad; the President of ApexBrasil, Jorge Viana; the President of Sebrae, Décio Lima; and the Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, Carlos Moreira. Also present were Márcio Sanitá Azevedo (Braskem), Núbia Batista (Braskem) and Estefane Teixeira (Teixeira Têxtil).
“Meetings like this are essential to demonstrate how the plastics conversion sector is aligned to contribute to Brazil’s global competitiveness, in addition to highlighting its strength and the excellent results achieved over these almost 22 years,” says Carlos Moreira. According to him, strategic meetings combined with the image promotion work carried out by the portfolio will bring important news to the plastics conversion sector in Brazil.
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The event marked the signing of 20 agreements between ApexBrasil and partner institutions, focusing on the internationalization of strategic sectors and attracting foreign investment. The Brazilian Plastics Institute was one of the signatory institutions. In addition, the agreements are expected to generate R$280 billion in exports and international business by 2027, with a highlight being a new program aimed at small businesses, in partnership with SEBRAE.
Of the total to be invested in actions to promote Brazilian companies internationally and attract foreign investment, 53.6% (R$287 million) will be provided by the federal government, through ApexBrasil, and 46.4% (R$250 million) by the private sector, through the sector entities themselves.
The agreements are expected to generate more than R$281 billion in international business, with R$256.5 billion in exports and R$24.5 billion in foreign investments to be applied to strategic projects in Brazil.
Think Plastic Brazil signed its agreement with ApexBrasil on January 15, 2024, receiving a financial contribution from the Agency in the amount of R$9,170,174.52. In return, the Brazilian Plastics Institute invested the same amount, totaling R$18,340,349.04.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact Cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (insert website). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
