Participation in the Western world’s largest trade fair for converted plastics consolidates Brazil as a benchmark for innovation and sustainability in the sector
Think Plastic Brazil — a portfolio of solutions that supports the internationalization of the country’s converted plastics sector, carried out through a partnership between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute) — led the participation of Brazilian companies to K 2025, the largest trade fair for converted plastics supplies in the Western world, in conjunction with the ApexBrasil +Feiras Program. The initiative generated US$800,000 in immediate business and US$14.6 million in business prospects for the next 12 months.
“Brazil’s participation in K 2025 demonstrated the strength and competitiveness of our converted plastics industry. The impressive results reinforce the importance of Brazil’s continued presence at strategic international events, consolidating our image as a provider of sustainable and innovative solutions for the global market,” states Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
During the event, US$800,000 in immediate business was generated, along with US$14.6 million in business prospects for the next 12 months. Additionally, 465 new business contacts were established, and 847 business meetings were held. The space received approximately 300 visitors per day, including decision-makers and representatives from major international players. Several contracts were signed during the fair, consolidating the effectiveness of the Brazilian presence.
The Brazilian Colors & Solutions space, promoted and organized by Think Plastic Brazil and ApexBrasil, with support from ABIPLAST (Brazilian Processed Plastic and Recycling Industry), brought together the companies Colorfix, Cromex, LordTech, Raposo Plásticos, and Valgroup. These companies showcased innovative case studies and sustainable solutions for the sector, reinforcing Brazil’s image as an important global supplier of technology and design in converted plastics. Nanox, another company affiliated with Think Plastic Brazil, also participated with its own booth, showcasing its products and services.
The 2025 edition of the K-Fair attracted over 175,000 trade visitors from approximately 160 countries, with 10,000 coming from the United States and Brazil. The event once again stood out for the high level of qualification of its audience: 67% were decision-makers. According to the event’s preliminary survey, 95% of visitors reported achieving their objectives at the trade fair, and 98% rated the range of products and services as excellent or very satisfactory, underscoring the high levels of satisfaction and the notable presence of market leaders and innovative companies.
The Brazilian pavilion also presented Color Trend 2026®, an international guide to color trends for the converted plastics industry, created by designer Marcelo Rosenbaum, reinforcing Brazil’s position as a benchmark in design, sustainability, and innovation in the sector.
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
