The event takes place between August 3rd and 6th and promises to expand business with the country
From August 3rd to 6th, Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute), brings 9 Brazilian companies to participate in ASD Market Week, at the Las Vegas Convention Center, in Las Vegas, USA.
With a promising market, the event is an important gateway for Brazilian industry. ASD Market Week is one of the largest B2B consumer goods trade shows in the US, bringing together thousands of retailers, distributors, and importers seeking new products. Held twice a year in Las Vegas, it covers a variety of categories, including home goods, gifts, utilities, beauty, toys, stationery, electronics, and accessories, making it a strategic hub for business and launches in the North American market.
The companies traveling with Think Plastic Brazil to Las Vegas are: Indústria Bandeirante, Kapazi, Lolly, Metaltru, Nitron, <OU>, Sanremo, Schwanke, and UZ Utilidades. Each will have a separate booth throughout the fair to showcase its products and services. They represent the Toys, Civil Construction, and Housewares verticals, offering solutions to market needs, with the competitive advantage of sustainable development and a commitment to ESG and global innovation practices, strengthening the competitiveness of Brazilian products internationally.
“Participating in ASD Market Week is a strategic opportunity for the Brazilian converted plastics sector. Being present at one of the largest B2B events in the United States reinforces the international positioning of our companies and significantly expands the reach of their brands and solutions. The nine companies that make up the Think Plastic Brazil delegation arrive in Las Vegas with a high level of innovation, design, and commitment to sustainable practices, which strengthens Brazil’s image as a competitive and responsible supplier in the global market,” says Carlos Moreira, of INP Executive Director and Think Plastic Brazil CPO.
Think Plastic Brazil has also joined forces with ApexBrasil’s +Feiras Program to support member companies’ participation in ASD Market with a range of specialized services, including:
– International Market Specialist: Fully supporting responsibilities related to contracting and organizing additional booth setups, providing all necessary technical and operational support through coordination and liaison with trusted suppliers. This gives entrepreneurs more freedom and time to focus exclusively on strategic planning for their participation in the fair.
– Market Intelligence Specialist: Provides detailed analysis and strategic insights into the North American market, helping companies identify opportunities and make more informed decisions;
– Marketing and Communications Specialist: Produces strategic press releases, customized graphic materials, and targeted invitations, ensuring that importers and journalists visit booths and increase the visibility of Brazilian companies.
– Foreign Trade Specialist: will provide expert guidance on technical and commercial issues related to exports, also offering support for sending product samples;
– Exclusive Preparatory Webinar: will host a pre-event webinar to guide companies on best practices for participation, effective marketing strategies, insights into the North American market, and answer questions, allowing companies to feel confident and prepared to make the most of the fair;
– Specialized On-Site Support: Up to two experienced professionals will be sent to the fair to provide comprehensive support to companies throughout the event, ensuring personalized service and prompt resolution of any challenges that may arise.
In March 2025, Carlos Moreira, INP Executive Director and Think Plastic Brazil CPO, attended the ASD Market Week fair to evaluate the possibility of integrating it into the portfolio’s calendar of events. A total of 11 Think Plastic Brazil member companies participated in the fair, which has two divisions: one for those already operating in the United States, with ready-to-deliver merchandise, and another for those still in the process of internationalization, seeking contact with distributors and partners.
ABOUT THE COMPANIES
Alklin: The Alklin brand is owned by Schwanke Industrial, which, with over 70 years of history, is a leader in the cleaning cloth category in Brazil, with a 17.2% market share in Retail, Self-Service, and Cash & Carry. Located in Santa Catarina, in southern Brazil, it has two manufacturing facilities: one in Blumenau, the city where it is headquartered, and the other in Penha. In addition to the cloth category, the company also offers sponges, brooms, squeegees/mops, and housewares (brushes, dustpans, buckets, plungers, door seals, clotheslines, and rugs).
Indústria Bandeirante: Founded in 1946, Indústria Bandeirante has grown to become a trusted name in the plastic container industry. Dedication to quality and customer satisfaction drives the company to continually innovate and expand its product offering. Indústria Bandeirante serves the diverse needs of its customers, from large industrial companies to small retailers.
Kapazi: Kapazi began its journey in 1978 and has evolved from a small waterproofing business into one of the largest national manufacturers of custom doormats and rugs. Through innovation and dedication, it expanded its production, modernized processes, and expanded its portfolio, becoming a market leader. Today, with a plant of over 40,000 m², the company continues to invest in quality and innovation to serve its customers.
Lolly: Lolly is a 100% Brazilian company that has always valued its partners and employees. Throughout its 30-year history, it has invested in innovation, research laboratories, and specialized teams, all with a single goal: to connect with consumers, understand their needs, and serve them with excellence, striving for continuous improvement in the manufacturing and marketing of children’s products.
Metaltru: Converting steel, plastic, and reclaimed wood into innovative products with design and functionality has been the company’s mission throughout its 38-year history. Present in over 40 countries, it has helped to make the daily lives of thousands of consumers easier, focusing on social responsibility, respect for people and the environment, and the satisfaction of following the right path.
Nitron: Nitron has been operating in the plastic housewares market for 35 years. With over 300 items in its line, Nitron is today one of the leading manufacturers of plastic housewares in Brazil, the result of a focus primarily on product quality, constant investment, and professional modernization, respecting the core needs and desires of its consumers.
Ou: With 30 years of experience, <Ou> is a leader in the organization sector, distinguished by its unique design, innovation, functionality, and sustainability. Present in 24 countries and with points of sale throughout Brazil, the brand offers products that transform people’s daily lives, promoting organized and comfortable environments. The brand has Casa <Ou>, an exclusive space in São Paulo, where customers and partners can experience the essence of the brand through experiences and workshops focused on organization and well-being.
Sanremo: Strategically located in the Mercosur region, Sanremo has a monthly production capacity of 5 million items. Its portfolio includes items for kitchen, organization, laundry and cleaning, pets, baby, gardening, and thermal items, totaling approximately 1,000 SKUs. It is a benchmark brand for quality, with 100% of its production made from virgin raw materials such as polypropylene, polyethylene, polystyrene, nylon, and silicone. All products are BPA (Bisphenol-A)-free and contain non-toxic pigments. It maintains a responsible approach to environmental sustainability challenges through the use of clean technologies and ongoing awareness campaigns among its 500 employees.
UZ Utilidades: UZ Utilidades meets all consumer needs, combining functionality and versatility with beauty and design. With its Serve, Organize, Sanitize, and Decorate lines, it offers complete and modern solutions for all Brazilian homes and families, present in every environment, aiming to make everyday life easier.
Carlos Moreira
INP Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
