One of the largest trade fairs dedicated to Civil Construction promises to expand the internationalization of Brazilian products to the Arab world, North and East Africa
Think Plastic Brazil is participating for the second time in Big 5 Global, one of the Middle East’s largest trade fairs focused on the construction and infrastructure sector, from November 24 to 27 at the Dubai World Trade Center. Four Brazilian companies will showcase innovations in civil construction, finishing, and geosynthetics.
Think Plastic Brazil is a portfolio of solutions for the converted plastics sector in the internationalization process for target markets, created through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute).
“Participation in Big 5 Global 2025 is a strategic opportunity to strengthen Brazil’s international presence and expand our activities in the construction and infrastructure sector. The event opens doors to new partnerships and business, especially in a booming market like the Middle East. Undoubtedly, the Big 5 is an essential space for those seeking growth, strategic connections, and staying current in an increasingly competitive global scenario,” declares Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
Participation in Big 5 Global, one of the largest and most recognized fairs in the sector, offers significant global visibility, allowing companies to expand their brand and reach a diverse international audience. The event also provides an ideal environment for networking with industry professionals, market leaders, and decision-makers, facilitating strategic partnerships and new business opportunities. Furthermore, participating in the event allows companies to stay updated on innovation and sector trends, increasing their competitiveness.
With a high concentration of qualified buyers, the fair is an effective platform for closing deals and, given its strategic location in the Middle East, offers the chance to explore growth in the regional market. The participating Brazilian companies are Atlas Pinceis, Azul Pack, Enerbras, and Grupo Force, and they will be located in the Za’abeel Hall 3 pavilion, stand Z3 A294, at the Dubai World Trade Center.
Think Plastic Brazil’s first participation in the fair, in 2024, resulted in 96 meetings held, 92 new contacts, and US$750,000 in expected business to be generated from the event for the associated companies present over the following 12 months. With this, the portfolio intends to further increase the number of meetings and deals in the 2025 edition.
ABOUT THE COMPANIES
Atlas Pinceis: A standout in the continuous development of innovative products and investments in technology to meet the demands of the national and international markets. Since 1966, it has acted as a reference in painting and finishing tools, with factories in Esteio (RS) and Paulista (PE). In addition to expanding its production capacity and diversifying its portfolio with new items such as rollers, special brushes, and power tools, the company has a social and environmental commitment, promoting programs such as Projeto Pescar, Jovem Aprendiz, Mulheres InBetta, inclusion initiatives for PWDs, and sustainable initiatives. Recognized for its quality, ATLAS has collected awards, including the ANAMACO Top of Mind, reinforcing its presence as a respected brand in the construction sector.
Azul Pack: A Brazilian company with over 46 years of experience, a reference in the development of innovative and sustainable plastic solutions for the agribusiness, geosynthetics, retail, and industrial sectors. It operates in a 70,000 m² plant in Jacutinga (MG) and, via a strategic partnership, in Manaus (AM), with a capacity expanded to more than 100,000 tons annually.
Enerbras: In 2025, Enerbras celebrates three decades of history in the electrical materials sector, a trajectory marked by resilience and dedication. As part of the celebrations, the company is participating in various initiatives around the world, including Expo Ferretera, where it will present its latest launch: the E-Griff shower, featuring a modern design and innovative technology. The product is available in two colors, white and black, with a matte finish.
Grupo Force: Headquartered in Campina Grande (PB) with over 19 years of experience in the industrial sector, it specializes in sustainable high-performance solutions, transforming more than 3 million PET bottles and thousands of tons of recycled rubber per year into products such as 100% recycled plastic ropes, solid wheelbarrow tires, and rubber flooring.
Carlos Moreira
Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
