Home Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), will be present at the Big 5 Global fair, at the Dubai World Trade Center, between November 26th and 29th.
In a four-party partnership between the Brazilian Embassy in Abu Dhabi, ApexBrasil, Think Plastic Brazil and their associates, four supported companies will be present at the Big 5 Global fair: Astra, Fame, MarGirius and Tigre. This action is focused on the construction sector, including building materials, ceramics, equipment and technology.
In its first participation in the event, Think Plastic Brazil plans to present the associates’ new products to international stakeholders, mainly from the United Arab Emirates. “The Big 5 is a fair that takes place in Dubai and contributes strategically to one of Think Plastic Brazil’s premises: diversifying markets to the Middle East and Africa. This fair is held in a strategic region, covering countries of the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) and North African countries (Algeria, Egypt, Libya, Morocco, South Sudan and Tunisia). Think Plastic Brazil participated in the 2018 edition of the fair with a Trade Mission, bringing 16 companies. The feedback was unanimous: the Big 5 is a strategic fair to showcase Brazilian products”, says Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
Big 5 Global attracts exhibitors and visitors from all over the world, providing contact with a diverse international audience and, consequently, global visibility for participating companies. Networking, in fact, takes place throughout the event, which brings together professionals, market leaders and decision-makers in an environment conducive to forming strategic partnerships and business opportunities. In fact, Big 5 has a large concentration of qualified buyers and high-level decision-makers, ideal for closing deals and expanding the customer base. The fair also brings together innovations and trends so that companies can stay up to date with the latest technology for the sector.
Visit the stand and meet the Brazilian companies:
Big 5 Global | Dubai World Trade Center
Pavilion: Zaa’abeel Hall 3 | Stand: Z3 G231
Learn a little more about the Brazilian companies
Astra: Astra S/A Indústria e Comércio, founded in 1957, is a multi-specialty Brazilian company that creates and sells products and solutions for people’s daily lives. With a portfolio of over four thousand items, ranging from the foundation of the work to the finishing touches, Astra is among the main suppliers in the civil construction market in Brazil, with a presence in 35 thousand national points of sale and exports to 30 countries. At the Big 5, in Dubai, one of the largest international fairs in the sector, Astra will present a selection of products such as toilet seats, accordion siphons, drains, household appliances and accessories for construction and floor leveling. The objective is to highlight the quality, innovation and export capacity that mark the company’s national and international operations to meet the most diverse needs of the sector, offering functional and durable solutions that add value to construction and renovation projects.
Fame: Founded in 1940, FAME has established itself as one of the largest Brazilian manufacturers of electric water heaters and electrical equipment. With three modern factories and over 1,800 employees, the company exports innovative products to over 40 countries worldwide. FAME products are recognized by several international certifications, ensuring reliability and compliance with global standards. One of FAME’s greatest achievements is the electric shower, a Brazilian invention that transformed the water heating market. Known for its efficiency and economy, the electric shower heats the water only when it is being used, significantly reducing water and energy consumption. FAME offers a wide range of models, from affordable options to more sophisticated versions, meeting the diverse needs and preferences of consumers. In Brazil, the electric shower is installed in almost every home, from large urban centers to the most remote areas.
MarGirius: Connected with the future for 75 years, MarGirius has always overcome challenges, establishing a presence and gaining a prominent position throughout Brazil and Latin American countries as a manufacturer of electronic controls recognized for the quality of its products. Its broad portfolio consists of over 19,000 items, including products such as residential sockets and switches, control, automation and electrical protection devices, as well as switches for appliances and other components for residential, commercial and industrial electrical installations. MarGirius currently has a 45,000 m² manufacturing plant and approximately 2,000 employees.
Tigre: A Brazilian multinational leader in solutions for civil construction and water conservation, Tigre is making its debut at BIG 5 Dubai with the aim of reinforcing its expansion strategy, especially in the Middle East market. With the Brazilian market on the rise on the global stage, BIG 5 Dubai is a valuable opportunity for Tigre to strengthen its presence in the region. “Our goal is to establish partnerships and create a network of collaborators that will expand our operations,” says Filipe Fonseca, CEO of Tigre Group. At BIG 5 Dubai, Tigre will focus on its hot water, cold water, sewage and electrical systems, presenting solutions that meet the needs of the civil construction market.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact Cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (insert website). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
