Home Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (National Plastics Institute), was present at the press conference at the Ambiente (International Consumer Goods Fair), which takes place annually in Frankfurt, Germany.
Ambiente is one of the largest consumer goods fairs in the world, bringing together 4,500 exhibitors from all continents to highlight elements such as sustainability, design and creativity in the sector, with presentations of design trends, as well as exhibitions and award ceremonies. The next edition will take place from February 7 to 11, 2025.
At the press conference, the Think Plastic Brazil team, represented by Daniela Ornelas, market development specialist, and Gabriel Rajão, curator of the IV World Plastic Connection Summit, met with Julia Uherek, vice president of the Consumer Goods Fair, and Renata Torres, representative of Indexport Messe Frankfurt in Brazil. The Think Plastic Brazil team took the opportunity to present the IV World Plastic Connection Summit, the main Brazilian meeting of the converted plastics sector with an international focus, and Color Trend, an annual guide to color trends promoted by the portfolio and signed by big names in Brazilian design and architecture.
Gabriel Rajão, curator of the IV World Plastic Connection Summit, states that the dissemination of the Summit and Color Trend to the coordination of the Ambiente fair opens up the possibility of partnerships and new actions.
Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, guarantees that “Think Plastic Brazil’s presence at Ambiente 2025 will have an immersive and exclusive experience, the Creative Tour, which will be held before the fair, with a program focused on knowledge and networking”.
Think Plastic Brazil offers an immersive experience for the fair, the Creative Tour, which features an exclusive program before and during the event. Among the activities of the Creative Tour are guided visits to local stores, a series of lectures, and a guided tour of the fair, promoting a valuable exchange of knowledge and networking opportunities.
About IV World Plastic Connection Summit
The IV World Plastic Connection Summit will take place between April 8 and 10, 2025 and is made up of a robust ecosystem of eight strategic projects that aim to boost the internationalization of the converted plastics industry towards target markets. Among the projects, the International Award stands out as the award that recognizes the industries in the sector that are protagonists in internationalization. Registration for the award is open until October 17 through the form available here.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact Cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (insert website). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
