Think Plastic Brazil — a portfolio of solutions for the converted plastics sector in the internationalization process, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute) — marked its presence with 12 Brazilian companies at The Inspired Home Show, held from March 10 to 12 at McCormick Place in Chicago, United States.
The event, considered the premier housewares trade show in North America, brought together retailers, distributors, and importers seeking innovative products and functional home solutions. Throughout the fair, the Brazilian companies generated 97 new contacts, conducted 140 business meetings, closed US$ 351,000 in immediate sales, and projected US$ 2.095 million in business for the next 12 months.
“The Brazilian participation at The Inspired Home Show showcased the strength and competitiveness of our converted plastics industry. We are bringing products to the international market that combine design, functionality, and sustainability, and the results demonstrate the direct impact of Brazil’s presence at high-level strategic events,” states Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
The Brazilian space featured companies such as Bettanin, Brustec, Floridis, Grupo Force, Kapazi, Mueller, Ou, Plasvale, Sanremo, São Bernardo, Termolar, and UZ Utilidades, which presented solutions in housewares, organization, cleaning, and childcare. The evaluation of the participation was highly positive: 41.67% of the companies rated the experience as “very satisfactory” and 58.33% as “satisfactory,” with 91.67% expressing interest in returning to the next edition of the show. In total, 12 evaluation forms were completed, reinforcing the effectiveness of the initiative as a platform for internationalization and business generation.
Think Plastic Brazil’s participation in The Inspired Home Show consolidated Brazil’s image as a global supplier of innovative and functional home solutions , expanded strategic connections with major international players, and strengthened the presence of Brazilian companies in the North American market, demonstrating the competitiveness, quality, and innovation capacity of the national converted plastics industry.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiativesaimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
