With the support of ApexBrasil, 16 Brazilian companies will present their products and solutions at the leading trade show for the sector in the Americas
From September 4-6, 2025, Think Plastic Brazil will represent Brazil at Expo Nacional Ferretera in Guadalajara, Mexico. Think Plastic Brazil is a portfolio of solutions that supports the internationalization of the country’s converted plastics sector in target markets. The program is a partnership between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute).
This trade show, one of the most important in the hardware sector in the Americas, will bring together manufacturers of converted plastics products for the construction, hardware, and finishing industries. In its fourth consecutive year of participation, Think Plastic Brazil will feature 16 Brazilian companies in the Jalisco Hall at booth 939, reinforcing Brazil’s presence on the sector’s international stage.
“Expo Ferretera is a strategic showcase for Brazilian companies looking to expand their operations in Latin America and North America, focusing on markets that value quality, innovation, and competitiveness. Our presence strengthens the sector’s international positioning and generates tangible business opportunities for the participants,” highlights Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
The participating Brazilian companies are: A&S Technologies, ATLAS S.A., Biker Acessórios, Brustec, Condor Pincéis, Enerbras, Fame, FRONTEC, Kapazi, Mangueplast, Mecânica e Estamparia São Bernardo, Metalúrgica Mor, METALTRU, PABOVI, RHPE, and Sforplast
Expo Ferretera attracts buyers from Latin America, Central America, North America, and other strategic markets, and is recognized as a key showcase for business and innovation in the converted plastics sector.
ABOUT THE COMPANIES
Atlas: Atlas stands out for its continuous development of innovative products and its investments in technology to meet the demands of domestic and international markets. Since 1966, the company has been a benchmark in tools for painting and finishing, with factories in Esteio (RS) and Paulista (PE). In addition to expanding its production capacity and diversifying its portfolio with new items such as rollers, specialty brushes, and electric machines, the company maintains a strong social and environmental commitment. It promotes programs such as the Projeto Pescar, the Jovem Aprendiz program, and the Mulheres InBetta program, as well as inclusion initiatives for people with disabilities and other sustainable efforts. Recognized for its quality, ATLAS has won numerous awards, including the ANAMACO Top of Mind award, reinforcing its presence as one of the most recognized and respected brands in the construction sector.
Enerbras: In 2025, Enerbras celebrates its 30th anniversary in the electrical materials sector, a journey marked by resilience and dedication. As part of the celebrations, the company is participating in various events around the world, including Expo Ferretera, where it will present its latest launch: the E-Griff shower head, featuring a modern design and innovative technology. The product is available in two colors, white and black, with a matte finish.
Fame: An established Brazilian manufacturer with 85 years of experience, Fame is announcing the international expansion of its flagship innovation: the electric shower head. Found in millions of homes in Brazil, the product stands out for its on-demand activation, which reduces energy consumption and water waste, offering a sustainable and economical solution compared to conventional water heaters. With three factories in Brazil, over 2,000 employees, exports to more than 40 countries, and numerous international certifications, FAME reinforces its commitment to quality and is positioning itself to bring its technology to the global market.
Metaltru: For 38 years, Metaltru’s mission has been to transform steel, plastic, and reclaimed wood into innovative products that blend design with functionality. Present in more than 40 countries, the company helps make daily life easier for thousands of consumers, focusing on social responsibility, respect for human beings and the environment, with the satisfaction of being on the right path.
Mor: Born in the countryside of Rio Grande do Sul and with a 62-year history, the production of folding chairs is in MOR’s DNA. It is no coincidence that the company has expanded beyond national borders. Today, it has a high sales volume throughout Latin America, in addition to a presence in European and North American markets.
Unipega: A global brand with over 20 years of presence throughout Latin America, Unipega offers solutions for the construction, arts and crafts, woodworking, automotive, and consumer segments. Its portfolio features more than 400 products for various markets, including construction, woodworking, automotive, retail, and mass market, as well as painting and coatings. In a short time, Unipega has earned the recognition of clients and consumers, establishing a presence across various distribution channels and receiving prestigious industry awards, such as the Revenda Magazine Top of Mind award and the Anamaco Magazine Pulverização Award.
São Bernardo: The plastic products manufactured by São Bernardo are successfully sold in countries ranging from Argentina to Australia. This success results from five decades of experience and the continuous improvement of the company’s manufacturing processes. A family-owned company founded in 1959, São Bernardo initially produced steel tools and parts, such as shelves and racks. Today, the company operates a modern industrial facility in the city of Itaquaquecetuba, São Paulo, and is ISO 9001 certified.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
