Home The 12th edition of Interplast was a success for exhibitors in the event, especially Think Plastic Brazil, a portfolio of solutions for the converted plastics product sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute).
The event, which took place in Joinville between August 13 and 16, brought together 400 exhibitors from eight different countries (Germany, Austria, Brazil, China, Dubai, Italy, Taiwan, and Uruguay), with 1000 brands and 32,000 visitors present in the four days of the fair. The expectation is that about R$400 million will be spent on business deals in the following 12 months.
Think Plastic Brazil received more than 85 companies at its booth during its participation in the 3rd Circular Economy Forum and in visits to the other exhibitors of the fair. In additional to networking, the portfolio met with companies that manufacture plastic products, such as prospects and associates, regional plastic unions, associations, service providers and suppliers of inputs to the industry. In addition, the IV World Plastic Connection Summit, which will take place between April 8 and 10, 2025, in São Paulo, and the Color Trend 2026 were announced.
Carlos Moreira, Executive Director of INP and of Think Plastic Brazil projects, also participated in the event as a speaker and talked about “At what point in the internationalization process do companies in the plastic sector invest more in innovation.” For Carlos, “the speech at Interplast highlights great opportunities for international growth and shows how we can support companies with unprecedented cost-benefit,” he says.
For Aleksander Richard de Assis, consultant and foreign trade specialist at Think Plastic Brazil, Think Plastic Brazil’s participation in the fair was very productive, as the portfolio had the opportunity to disseminate actions and benefits to new companies, reinforce what it promotes for members, and strengthen the presence and image of the program in the southern region of Brazil.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please contact Richard Assis at richard.assis@thinkplasticbrazil.com or visit thinkplasticbrazil.com.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The INP’s aim, as a sectoral technological body, is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
