Home The growing importance of sustainability has driven the development of packaging designed to facilitate recycling and encourage the circular economy. This trend is becoming increasingly prevalent across multiple aspects of the product lifecycle, involving brand owners, distribution channels and, most significantly, end consumers. Collaboration between the different participants in the production chain in the joint creation of packaging solutions adapted to this context is now an essential element in the development of projects that harmonize sustainability imperatives with production efficiency and market strategies.
Associate for over 15 years of Think Plastic Brazil, a portfolio of solutions for the converted plastic products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency ) and the INP (Brazilian Plastic Institute), Vitopel is a leader in the manufacture and sale of BOPP. The company offers a broad portfolio of products, including metallized, opaque, matte and transparent films.
Aligned with the trends and demands of the packaging sector, Vitopel developed the V.Planet line, a new generation of BOPP technology that enables recycling and the possibility of reusing materials in the BOPP itself. In this movement, the V.Planet PCR line was developed, which stands out for using post-consumer recycled plastic (PCR), being an innovative alternative for secondary packaging, including food, not only meeting the needs of protection and aesthetics, but also providing the potential to boost circularity with the added benefit of guaranteeing the same performance as conventional BOPP films.
According to Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, “Innovation in packaging, as demonstrated by the V.Planet PCR line, represents a significant advance in the packaging industry, as it reinforces the commitment to sustainability and opens new horizons for the industry, integrating recycled materials in an efficient and sustainable way”.
Through V.Planet PCR films, Vitopel makes it possible to reduce the carbon footprint of the product and integrates the use of recycled materials, not only for the secondary packaging market, but also for self-adhesive tags and labels, also promoting excellent performance in labeling items such as drinks, beauty and home care products, with guaranteed traceability of the entire production chain.
Vitopel is certified and able to work with BOPP packaging for contact with food, using resins produced by chemical recycling through pyrolysis. The company complies with regulations such as the FSSC 22000 system, which aims for a safe product, and ISCC Plus, which guarantees its production of films from circular and renewable base resins, with the transparency that the volume of recycled raw material that enters its production process is actually converted into high quality final products, proven via mass balance.
The validation of this innovative packaging structure enriched with post-consumer content (PCR) highlights how technological collaboration can be a crucial vector in overcoming the challenges posed by packaging destined for recycling. This advancement represents a significant milestone in the development of solutions that align with manufacturers’ environmental commitments and drive the advancement of the circular economy.
About Think Plastic Brazil
Think Plastic Brazil began its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations by companies in the sector in 240 specifically Commercial Promotion projects, resulting in 64,366 meetings. The economic impact was significant, with over US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please contact Richard Assis via email at richard.assis@thinkplasticbrazil.com or visit the website thinkplasticbrazil.com
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
