Valgroup gathered major national and international brands in Lorena for the reopening of the LTC (Load Test Center), a space for experimentation, co-creation, and development of technological solutions for the company’s plastic packaging division, which celebrates its 50th anniversary in 2026. The meeting featured presentations by the company’s leadership, addressing the key pillars of its market operations. Eduardo Berkovitz, Director of Institutional Relations and Compliance, presented the company’s institutional vision and growth trajectory. Larissa D’Otaviano, Sustainability Director, reinforced the importance of this area in the company’s decision-making and the impacts of the Plastic Decree on the sector.
A member of Think Plastic Brazil — the portfolio of solutions for the converted plastics products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute) — Valgroup delivers innovation, sustainability, and operational efficiency with this reopening.
As detailed by João Alves, Innovation Manager, the structure of the LTC and the investments made expand the capacity for testing, validation, and joint development with clients. The Machine and Digital Printing units were also highlighted, with Bruno Rosa and Marcus Corrêa presenting technological advances, strategic functions, and increases in efficiency, quality, and competitiveness. This included a demonstration of personalized labels for guests, showcasing high graphic variability without the need for cylinders or plates, thereby reducing lead times and expanding production flexibility.
“Valgroup is experiencing a moment of collaborative innovation in the packaging sector, increasing proximity to clients and partners, combining innovation and sustainability with excellence. The reopening of the LTC was an immersion into this, demonstrating the potential of the Brazilian industry to the national and international market,” celebrates Carlos Moreira, Brazilian Plastic Institute Executive Director and Think Plastic Brazil CPO.
Following a site visit to the LTC facilities and the Machine and Digital Printing areas, which presented processes, technologies, and applications, the event concluded with a networking session for clients, partners, and Valgroup leadership, reinforcing cooperation within the sector and the company’s positioning as a strategic partner for the future demands of the packaging market.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted the participation of 4,773 companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
