Home Vitopel, a partner for over 15 years of Think Plastic Brazil, a portfolio of solutions for the converted plastic products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), participated in an unprecedented project that promotes the circular economy and collaborates with the sustainability goals of its customers and brand owners.
The initiative is in line with Vitopel’s essence of carrying out integrated work with all links in the production chain, in the search for innovative solutions that value environmental responsibility and more sustainable structures. For Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, Vitopel “demonstrates a genuine concern in the search for sustainable plastic solutions, positioning itself at the forefront of initiatives such as circular economy and sustainability”.
In this scenario, Vitopel, together with Avery Dennison, a leading company dedicated to the manufacture of functional and labeling materials, and Wise, a recycler and supplier of post-consumer recycled material, contributed to the development of the first self-adhesive solution for labels and tags with PCR content, which bears the Fasson® rPP White NTC 10% PCR brand.
This product became a reality with the application of V.Planet PCR film, which is part of Vitopel’s portfolio and is produced with a percentage of post-consumer resins, guaranteeing the same performance as conventional BOPP films.
Collaborative work was one of the hallmarks of this project, which brought together the three companies. Avery Dennison sought out Vitopel for its expertise in Vitopaper, a product that also combines sustainable attributes and is in sync with the initiative. Wise was involved in supplying the necessary raw material and, as a company certified in PCR resins, its participation was essential in all stages and in the various tests that were carried out, contributing to the development of the most suitable resin for film production.
CERTIFICATIONS
During the project stages, strict control conditions were required in the production equipment to avoid cross-contamination, a precaution that is related to the fact that Vitopel is a company certified in the FSSC 22000 system, which aims at a safe product, and in ISCC Plus, for the sale of sustainable BOPP films produced from circular and renewable resins.
Vitopel carries out intensive research and development work in the area of treatment and use of PCR in its films, and V.Planet PCR is the result of this investment, being a film that uses post-consumer resin and is part of the V.Planet line, a new generation of technologies
that interact within sustainable environments through the reduction of the use of non-renewable resources and the possibility of reuse, supported by the circular economy.
Aimed at self-adhesive labels and tags, V.Planet PCR was the solution for Fasson® rPP White NTC 10% PCR. The material uses 10% post-consumer recycled polypropylene in its composition, an attribute that helped Vitopel reduce its carbon footprint in the production of the film. The product guarantees excellent performance in labeling items such as beverages, food, beauty products and home care products, with the same quality as virgin PP fronts, a sustainable differential, capable of boosting circularity and contributing to closing the cycle of use of materials, reducing environmental impacts.
According to Aldo Mortara, Vitopel’s commercial and development director, this solution is the result of the three companies’ cooperation in sustainable projects aimed at integrating the chain through the circular economy, which are the pillars that lead to the V.Planet BOPP film line. Furthermore, Mortara emphasizes that all links in the chain, such as retailers, the packaging industry and brand owners, can count on Vitopel to develop new or similar partnerships with the application of the V.Planet line.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact Cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (insert website). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
