Viqua has just launched a new hygienic shower aimed at the Arab market. The company is a member of Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute).
Targeting the Arab market, Viqua launched its new customized hygienic shower. The project began during the company’s visit to the last edition of the Big 5 Global fair in 2023. The fair is one of the largest events in the construction and finishing sector in the world, held in the United Arab Emirates.
By getting to know the Arab market up close, the company realized a strategic opportunity: there was a demand for quality products that met the needs of a diverse and demanding public.
Based on this insight, the Viqua team embarked on a rigorous process of assessing market needs, developing the product and adapting the packaging to local standards and specificities.
The launch efforts also involved adapting the product to the demands and expectations of Arab consumers, as well as overcoming any cultural and logistical differences that might exist. In this way, Viqua launched the hygienic shower aimed at this market, strengthening the brand in the region and expanding its business.
The launch represents a successful prospecting strategy, which reinforces the company’s commitment to its internationalization, respecting the particularities of each culture.
Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, highlights the potential of the Arab market. “The Arab market has strategic potential for the Brazilian converted plastics industry. Each year, our industry grows stronger to meet the demands of this region,” he says.
This year, Think Plastic Brazil will have its stand at Big 5 Global which takes place from November 26 to 29 at the Dubai World Trade Center. The Think Plastic Brazil stand will be in pavilion: Zaa’abeel Hall 3, stand: Z3 G231.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
