Home Think Plastic Brazil companies have returned to the circuit of international face-to-face shows with The Inspired Home Show, an event that took place in Chicago, in the United States, on March 5-7 this year. It featured 30 participating companies, which held 532 meetings and generated $523,000 in deals, with an expectation of another $5.28 million over the next 12 months.
According to Carlos Moreira, Strategy and Project Planning Manager of Think Plastic Brazil, this was one of the most important Brazilian participations at The Inspired Home Show, featuring a privileged location and 241 square meters of exhibition area after two editions canceled due to the COVID-19 pandemic. “We have announced first-hand an innovation: We have already begun negotiations to include booths in two pavilions of the 2023 edition of the show, further expanding our prominence in this event, which has already consolidated itself as one of the most important for our Housewares verticals,” he added.
For companies, the results were surprising: “The Inspired Home Show was a very important event for us. We had the opportunity to meet with long-term clients and to personally meet the clients we prospected during the pandemic, which allowed for a warmer approach to our relationships. We had the incredible opportunity to provide our ECO NATURE bins throughout the Brazilian island of the event. This line was developed based on the pillars of the Circular Economy, which is a trend adopted by major global players, which reinforces our commitment to the environment, to product quality and to our customers and partners”, said Ana Júlia, by Jaguar Plásticos.
“We at Santa Maria were pleasantly surprised to be selected to participate in Trending Today. The event was very fruitful as we had visits from potential customers and also from the local press. As far as Santa Maria is concerned, we will be there again at the next opportunity”, said Flávio Macedo – Commercial Director of the company.
“We believe that the Trending Today Action was very valid, as potential buyers and the local press were invited to honor us and we had the opportunity to serve them exclusively. We will do our best to participate in the next edition!”, said Ana Claudia Martins Pereira, director of Vouga Decor.
News from the show:
Color Trend
The 2022 International Color Trends Guide was featured at the event, serving as the guide for the booth design and the artwork of the institutional spaces. The book was also the basis for an exhibition inside the booth, with pieces selected by author Walter Rodrigues.
Brazilian companies Crippa, Dello, Plasútil, Termolar, <OU>, Martiplast Plasvale, Simonaggio, Vasart, Vouga Décor, VEM and Di Solle will be participating in an exhibition at the Brazilian booth with pieces from the three profiles mentioned in the publication (Traditionalists, Innovators, and Pop).
Trending Today
For the first time, Brazilian companies (Di Solle, Floridis, Vouga Décor, and Santa Maria) have participated in Trending Today, an exhibition of products and companies selected by the show’s curators, based on the Healthy@Home trend. The event was limited to 60 companies and was exclusive to buyers and the press. It took place on March 5 at The Inspired Home Show pavilion.
Retail Tour and Promenade
In addition to the exhibition at the show, member companies of Think Plastic Brazil were given a tour guide to the main Housewares reference addresses in Chicago, enabling a market analysis known as the Retail Tour. They were also taken on a guided tour of the show called The Promenade.
Pantone Colorwatch Display
In addition to exhibiting the studied color trend from Brazil to the world, four Brazilian companies were selected, for the first time in the history of Brazil’s participation in the event, to compose the Pantone Colorwatch Display, a display of pieces in the colors defined as the current trend by the company in a decorated environment. They were <OU>, Martiplast, Plasútil, Termolar, and VEM.
Global Design Point
Another Brazilian highlight at the international event was the participation, with 3 exhibitor modules, of the Global Design Point, an exhibition that invites members to travel the world while they are in Chicago. These displays were awarded to country-specific pavilions, offering a view of emerging trends in various areas from around the world.
Countries represented: Brazil (3 displays), Colombia, Egypt, Hong Kong, India, Indonesia, South Korea, Thailand, and Turkey.
<OU>, Martiplast, Arthi, Botafogo Home & Leisure, Condor S/A, Crippa, Delo Industria e Comercio Ltda., Di Solle Inox Brazil, Estamparia de Alumínio Oliveira Ltda., Fame, Floridis, Indústria Bandeirante, Jaguar Plásticos, Kos Acrylics, Lolly Baby, Maxeb, Mecânica e Estamparia São Bernardo Ltda., Metaltru, Nitron, Plasnew Utilidades Domésticas Ltda., Plásticos Santana, Plasútil Indústria e Comércio de Plásticos Ltda., Plasvalle, Santa Maria, Simonaggio, Termolar S.A., Uz Utilidades, Vasap Design, Vasart, Vem, and Vouga Decor.
