Brazil stands out in busy showcases at The Inspired Home Show, in Chicago

International Fair

Think Plastic Brazil

Companies participating in the Brazilian delegation that will be at The Inspired Home Show, in Chicago, between March 17th and 19th, obtained important spaces to display their products in the event’s various exhibitions after rigorous curation. Brazil’s presence at the North American event is organized by Think Plastic Brazil, a portfolio of solutions for the plastic-processed products sector in the industrialization process for target markets carried out through a partnership between ApexBrasil (Brazilian Export and Investment Promotion Agency) and INP (National Plastic Institute)

These special showcases are located at strategic points at the fair. One of them is the New Exhibitor Preview Gallery, distributed in the expo cafes of the north and south pavilions. The curatorship of this display selects 90 new companies exhibiting at the event with a select curatorship that chose Bettanin, Comfort Door and Maxcril among products from companies around the world. 

Another space was created in partnership with Pantone, called ColorWatch. Through strict curation, the showcase selects products that illustrate the entire spectrum of the company’s color palettes in 2025. Three Brazilian companies will be present in the select space: Termolar, Evo Produtos Sustentáveis and Simonaggio.

Think Plastic Brazil’s institutional space displays the color Guava (Pantone 181564 TPG), chosen by Jum Nakao to highlight feminine strength in the month in which International Women’s Day is celebrated. On site, we will have the Color Trend showcase where products selected by the designer and creator of the publication that maps typically Brazilian color trends will be displayed. “I chose pieces that are within the Color Trend 2024 color palette, of which I was the curator, and that reflect not only trends for the colors of the year, but also the Brazilianness that makes us unique”, emphasizes Jum.

In addition to the products, the Colorfix and Engeflex masterbatches and the 2023 World Plastic Connection Summit Kit are displayed, demonstrating Brazil’s full creative and innovative potential. “Our space demonstrates the strength of our products for internationalization”, points out Carlos Moreira, executive director of INP and Think Plastic Brazil projects.

Global Design Point is another showcase, located in specific pavilions for each country, offering a view of emerging trends in various areas around the globe. Brazil, Hong Kong, Indonesia, Japan, Korea, Turkey are the countries represented in this area. Brazil won three spaces to showcase its best products this year. The companies chosen are Arthi, Maxcril, Sanremo, SG Knives, Simonaggio, Termolar, Vasap and Vouga.

Brazil is a significant player in the plastics industry and the choice of companies participating in Think Plastic Brazil in these curations exemplifies this excellence.

About Think Plastic Brazil 

Think Plastic Brazil was created in December 2003, when the Brazilian integrated plastics chain was selected as one of the 10 largest in the world, recognized for its high technology and the capacity of its human resources. The project is carried out in partnership with ApexBrasil (Brazilian Export and Investment Promotion Agency), under the coordination of the National Plastics Institute (INP), to promote the export of processed plastic products.


About ApexBrasil

The Brazilian Export and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.