Color of the month: Wheat is the chosen color for March

March has arrived with an aroma of bread in the air for the Brazilian converted plastics sector: wheat was the color chosen by Alexandre Herchcovitch as the shade of the month, in an interesting mix of agribusiness, gastronomy, and sustainability. After all, Brazilian wheat reached a new production record in 2022, with an estimate of 9.5 million metric tons – a 23.7% increase compared to the past crop year, as indicated by the 3^rd Grain Harvest Survey, released by Companhia Nacional de Abastecimento (CONAB).

The name given by the designer to the color of the month refers to a softness and a slightly yellowish white tone, based on the easily recognized color of mature plants or flours derived from them. Follow our social networks to see some of the products highlighted in the Wheat shade.