One of Brazil’s main manufacturers of masterbatches (color concentrates) and plastic additives, Colorfix, released this December its 2023 Colors & Trends Catalog, inspired by Pantone and ColorTrends (main color references). It features 19 shades in solid colors, as well as six from the Marble Connect line, with the aim of promoting various combinations so that customers can have palette ideas for the development of their products.
The color of the year chosen by Pantone for 2023, and already developed by Colorfix, is Viva Magenta, an unconventional shade of red that imposes personality and authenticity. “It is a color that inspires assertiveness and dynamism in us. It consists of a look to a more positive future, so that in 2023, we can bring greater meaning to our actions. May we have enchantment,” noted the Francielo Fardo, Superintendent Director of Colorfix.
In addition to Colorfix’s full color palette, a catalog issued by the Revora line, a brand of sustainable masterbatches, focusing on the use of recycled resins, was also created. ColorTrend colors were developed in PCR (post-consumer recycled) resin, as well as the Marble Connect line, showing that the use of recycled materials in the plastic conversion industry can have excellent aesthetic results.
“For over 30 years, we have been working with an eye to the future, offering products developed by highly trained professionals, with intense investment in innovation and cutting-edge technology,” emphasized the executive, while adding that “we value a qualified team, personalized service, commitment, and ethics, which provides our customers, from a wide variety of segments, with a product of high quality and performance.”
Since 1990, Colorfix Masterbatches has worked in the innovation and development of color concentrates and/or additives, which promote the improvement of both products and customer processes. Headquartered in Colombo, in the Curitiba Metropolitan Area, in the state of Paraná, Brazil, the company also has units in São Caetano do Sul, São Paulo, and Jaboatão dos Guararapes, Pernambuco. The technical team is composed of engineers and chemists who combine intellectual training with industry experience. Additionally, these professionals continuously participate in refresher programs and attend domestic and international fairs. For these reasons, the Colorfix team is capable of understanding the market’s needs and developing viable, high-quality products, providing true technical-commercial consulting.